Life at Terakeet

Our Values

With a passion for delivering results, our work is driven by a deep commitment to upholding our five core values.

If you like things that fit neatly into a box, if you like things to follow a blueprint, if you like to enter each day as you did the previous day, Terakeet is not the place for you… If you like to be entrepreneurial and creative, if you welcome change and want to grow, then Terakeet is the place for you.

Shannon Reedy, Vice President of Account Management

Where You’ll Fit

Account Services

With teamwork at our core, we apply strategic plans, technical solutions, and creative ideas to help our customers achieve their goals.


In anticipation of the needs of our customers, our team, and the market we design, build, and iterate cutting-edge products that keep us at the forefront of the industry.


Whether it’s through IT, Finance, HR, Recruiting or Operations, we create and maintain the standards and infrastructure that keep our company running smoothly.

Sales & Marketing

We’re strong communicators, working with current and prospective customers to understand their challenges and exceed their expectations.

How We Stack Up


An inside look at life as an employee. Join us as we build a community of awesome people.

Customer connection is a challenge. Why? For one, audiences aren't just looking for a great product, they're seeking solutions to their problems. 

Brands today must be problem solvers. It’s one key to creating authentic, trust-based customer relationships that last.
For more than a year, Darian Carrow has been part of the Terakeet Ambassador program. As a team member, Darian says she shares thought leadership pieces and connects with others interested in learning more about what we do at Terakeet. For her, teamwork is the leadership trait she resonates with most.

“…We are all working towards a common goal and supporting each other only leads to excellent results.”

#WomensHistoryMonth #CelebratingWomenWhoTellOurStories #WeAreTerakeet #WomenWhoLead #FemaleLeaders
It’s not hard to implement attraction marketing campaigns if you understand basic marketing techniques. 

Looking to make the most out of your efforts? Click the link in our bio for seven tips and strategies you can use to master attraction marketing starting today!
Heard of the 80:20 rule? Well what if we told you there's a better way to 'press your luck' by marketing your brand using something called the 95:5 rule?

Instead of hitting everyone with bottom of the funnel content, focus on the 95% not looking to buy AND the 5% who are, with more valuable content.

Doing so fosters better connections, pushes out content that they like, and allows you to support consumers wherever they are in the journey.
We made a mistake on a post yesterday and would like to apologize to our employees and community.
Establishing trustworthy relationships with your customers is also the key to reaching the tipping point of customer loyalty. 

You need to gain enough trust to influence that initial purchasing decision, deliver on the promise, and do it each and every time. 

Repeat customers are the people who trust your brand the most. Building that foundational trust is powerful.
Paryoll Specialist Toya Nelson leads our BIPOC Employee Resource Group as treasurer. We asked her what leadership trait she resonates with most. For her, she says, it's excellence. 
"...Never settle being just 'average' as you will never reach your full potential," she adds. "...Aim high and never settle for anything less than excellence!"

#WomensHistoryMonth #WomenWhoLead #FemaleLeaders #WeAreTerakeet
Every platform poses a unique value, and each can have a substantial impact for brands. But at the end of the day, the combined power of content across many platforms and channels — the holistic strategy — again and again proves its value.
The saying goes, “Before you judge a man, walk a mile in his shoes.” So what if brands could do just that to help create a more personalized experience?

An empathy map helps to achieve that.

When you empathize, you become more human in the eyes of your customers. As a result, they’re more likely to become repeat buyers, extending the customer journey.
Your target audience is changing their mindset as the days grow longer, and your marketing campaign should change too.

Digital marketing campaigns are an excellent way to generate leads by ensuring the right people see your message at the right time.  Click the link in our bio and let us help you create a winning digital strategy starting today!
Creating inclusive marketing that has impact requires the careful crafting of things like tone, positioning, language, sensitivity and empathy, and much more. 
Click the link in our bio to learn more about what we believe to be the most important inclusive marketing considerations.
Today (and every day) we celebrate some of the exceptional women who make up a large part of our Terakeet team. 

In celebration of International Women's Day and Women's History Month, we invite you to follow along as we highlight some of our very own female employees who have taken on leadership roles within our company. 

#InternationalWomensDay #WomensHistoryMonth #CelebratingWomenWhoTellOurStories #WeAreTerakeet #WomenWhoLead #FemaleLeaders
Co-Founder Mac Cummings says the number one question he's often asked is where did the company name come from?

To understand the meaning behind Terakeet, it's important to know how its leadership principles shape the company into what it is today.

“It's a combination of being willing to roll up your sleeves and do things on behalf of the company and your team that demonstrates your skills and unique ability to impact outcomes," Mac says. "It also means taking responsibility for something that may or may not work out perfectly .... critics are everywhere, but to be a ‘Keeter is to be a doer.”

#CelebrateYourName #Terakeet #WeAreTerakeet #WhatsInAName
For more than 20 years, CTO & Co-Founder Patrick Danial has helped guide Terakeet’s vision, playing a key role in its growth. 
Click the link in our bio to learn more about his four principles for business success.
Old marketing models no longer give brands the tools and strategies they need to sustainably connect with consumers. But what if we told you we have the winning formula to build a strong brand and make meaningful customer connections?

If you're attending, please join Terakeet’s Rich Ezzo and Maria Poissant on March 8 at 11:40 a.m. for a roundtable discussion on how to put your owned assets first at this year’s @millennium_alliance. 

We can't wait to see you there!

To all of our employees, THANK YOU for all you do!

#WeAreTerakeet #EmployeeAppreciationDay #Thankyou
When leaders know what users want, they can thoughtfully create content across all marketing channels. 
At Terakeet, our technology not only uncovers content opportunities to compliment search intent throughout the buyer’s journey, but we prioritize it to help forge richer, more trusting customer relationships. 
So, if you want people to mention your brand, do things they care about. Get personal. Don't waste their time and make them feel like they matter. 

#WorldComplimentDay #Terakeet #SearchIntent #DigitalMarketing #Strategy #MarketingStrategy
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