Life at Terakeet

Our Values

With a passion for delivering results, our work is driven by a deep commitment to upholding our five core values.


If you like things that fit neatly into a box, if you like things to follow a blueprint, if you like to enter each day as you did the previous day, Terakeet is not the place for you… If you like to be entrepreneurial and creative, if you welcome change and want to grow, then Terakeet is the place for you.

Shannon Reedy, Vice President of Account Management

Where You’ll Fit

Account Services

With teamwork at our core, we apply strategic plans, technical solutions, and creative ideas to help our customers achieve their goals.

Engineering

In anticipation of the needs of our customers, our team, and the market we design, build, and iterate cutting-edge products that keep us at the forefront of the industry.

Operations

Whether it’s through IT, Finance, HR, Recruiting or Operations, we create and maintain the standards and infrastructure that keep our company running smoothly.

Sales & Marketing

We’re strong communicators, working with current and prospective customers to understand their challenges and exceed their expectations.

How We Stack Up

#WeAreTerakeet

An inside look at life as an employee. Join us as we build a community of awesome people.

Evolving consumer expectations call for a shift in marketing. That's where Owned Asset Optimization (OAO), a game-changer in connecting with empowered consumers and maximizing digital assets comes in. 

 
 
Click the link in our bio to learn more.
Terakeet is thrilled to be participating in the CMO Network Event this year which brings together top leaders in Marketing, Communications, Digital and Engagement from the largest global enterprises.

If you're attending, join us for an exclusive workshop on driving predictable growth with owned brand assets, led by Sr. Marketing Director RJ Licata and Enterprise Partner Mike Tracy. The workshop is happening Sept 13th at 12:40 p.m.

We hope to see you there! 🙌 

#CMONetwork #BoostYourBrand #OAO
Terakeet Co-Founder and CEO Mac Cummings says the foundation of what we do is rooted in the value we bring to the market, the problems we aim to solve, and the impact we aspire to create as 'builders.'

🎙️ Tune in to @TheLifeBlood podcast to learn about Terakeet's origins and what sets us apart.

Click the link in our bio to listen now!
Terakeet invests in our employee's futures and strives to recognize their dedication. On #National401kDay, we're sharing an inside look at our retirement offering. 

 
 
Through our partnership with John Hancock, we provide eligible employees with a 401(k) with a company match up to 5%. We also allow for both Pre-tax and Roth contributions.

Additionally, our flexible spending and health spending accounts are here to simplify the management of medical and childcare expenses.
Exciting news for November! We're proud sponsors of Reuters Events: Strategic Marketing 2023 in NYC. 🌟 

Join us at #SM23, the global platform for marketing leaders, as we discuss real-world examples that will impact your marketing strategy for 2023 and beyond. 

Click the link in our bio to learn more!
Terakeet has been working to honor the memory of our cherished former colleague Marc Murray since 2015 with the annual Marc Murray Award. A beloved early member of our team, Marc bravely battled leukemia before his passing in 2011.

In keeping with our tradition of celebrating Marc's legacy, we're proud to support the Leukemia & Lymphoma Society's Light the Night Walk. This month, we're remembering Marc and raising awareness about blood cancers and their early warning signs. Join us in our mission to end these diseases. 🕯️🎗️ #MarcMurrayAward #LightTheNight
We hear our own Sr. Director of Marketing RJ Licata loud and clear!

RJ shares his insights on reception marketing, from understanding your customers to gauging its impact, in The Fast Mode. 

 
 
Discover more by clicking the link in our bio, and don't forget to check out their revamped front page, It’s never looked better in our opinion 😉.
Elon Musk's Twitter shift has made many marketers who rely on the channel uncertain of the platform's future role in their strategy.
 
💡So here's a smart strategy: begin by investing in a network of tailored assets that speak directly to your audience first. Think websites, blogs, and email lists. Doing so allows you to stay nimble, have full control over how you connect across different platforms and allows your social platforms to be amplified by the content you already own. 
 
🔗 in bio for more.
Terakeet Co-Founder and CTO Pat Danial recently spoke to @allisonkummers on the @disruptiveceonation podcast and stressed the importance of investing in your owned assets to meet consumer needs and drive returns.
 
“If we can bring the brand into a position where they’re answering the questions directly, we’re servicing both sides of the house. We’re building trust earlier on but then we’re also doing it in a predictable way where we can measure performance and ROI for the brand team as well.”

Click the link in our bio to hear the entire podcast.
Brands can harness AI's potential by building a strong network of owned assets — content that is diverse, accurate, and authoritative.

Click the link in our bio to learn how you can inject some control in the mix & ensure that AI doesn't just rely on what's out there.
Unlike traditional methods, OAO shifts the spotlight onto your brand's owned assets, harnessing the power of consumer behavior to boost optimization and connections. 
 
This "virtuous cycle" of optimizing owned assets not only boosts your market share but also lays a solid foundation for other marketing avenues to thrive.

Discover how this game-changing strategy can transform your brand. Link in bio for more.
Generating buzz doesn’t automatically create bottom line impact. In fact, sometimes more attention can reveal both positive and negative aspects of a brand's reputation.

So can a media frenzy be enough to sustain long-term success?  Click the link in our bio to read what we uncovered in our latest brand analysis email series.
This spring, Terakeet employees attended Reuters Strategic Marketing conference in San Diego.  For Sr. Marketing Strategist Caroline Withers, it was a welcomed opportunity. 

 
 
"I’m incredibly grateful for the opportunity to learn from this group of people and get valuable first-hand experience of the ways industry experts interact with our work."

 
Learn more about Caroline's experience in the link in our bio.
Individuals (and brands) need to fully understand the state of their digital landscapes —start there, and see what sources drive AI answers. 

 
 
This opens the door to influencing those sources & creating new assets that you control, manage or influence. 🔗 in bio for more.
To fully leverage the power of SEO, Digital Marketing Analyst @JonasSickler says it's imperative to adopt a strategic and unwavering approach, establishing a robust foundation for your strategy.

Discover valuable insights from Jonas on enhancing search engine rankings through content optimization in the @wpengine mini webinar series. Click the link in our bio to learn more.
Real consumer connection is critical for brands. That often means moving away from traditional marketing strategies. According to Terakeet’s Chief Revenue Officer Shannon Reedy:

 
 
“[Permission Marketing] is still not allowing us to meet our consumers where they’re at, to make meaningful connections, and to really establish credible brand trust with our consumers.”

Hear more from Shannon on why the move from channel to consumer-first allows brands to better identify and understand when, where, and how to connect.

Click the link in our bio to listen to the entire Reuters Strategic Marketing presentation.
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