Diversity, Equity, and Inclusion

We are creating a Terakeet for every kind of future.

A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.

Employee Resource Groups

Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.

LGBTQ+ ’Keeters

BIPOC ’Keeters

Our Mission

Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.

Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.

Lynn Fraas, Chief People Officer

Community + Partnerships

While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.


#WeAreTerakeet

An inside look at life as an employee. Join us as we build a community of awesome people.

That's the power of an owned asset optimization (OAO) strategy. 💡
🎉 Celebrating AT Timms: Our 2023 Marc Murray Award Winner! 🎉

As a two-time nominee and the first fully-remote employee to receive this honor, Content Manager AT proves that impactful work knows no boundaries.

Since joining us in August 2020, AT has hit the ground running, showing that you can  make a big impact in a short time. With her talent for building connections across Terakeet and balancing the big picture with the small details, she's set an inspiring example for us all.

Congratulations, AT! Your hard work and positive attitude inspire us all.
Join us today at 12 p.m. (Eastern) for an exclusive conversation about unleashing your brand’s potential with Chief Marketing Officer Dave Minifie and Chief Brand Officer Shannon Reedy! 

 
 
They’ll discuss how to use reception marketing to turn your brand into an always-on acquisition channel at OnCon 2024.

Don’t miss out — register now at the link in our bio.

#OnCon2024 #ReceptionMarketing #BrandAcquisition #OAO
What's our secret to keeping top talent at Terakeet?

Click the link in our bio to see for yourself why our team members find fulfillment here.

#WeAreTerakeet #WorkWithUs #DigitalMarketing #RemoteWork
From awareness to advocacy, building authentic connections with your audience is key to creating 'true fans' of your brand. 

 
 
Check out our latest blog to learn how fostering authentic consumer connections is not only important but can transform your marketing strategy. 

 
 
#AuthenticConnections #TrueFans #MarketingStrategy
Captivate consumers and surpass traditional marketing strategies with Owned Asset Optimization (OAO), a strategy designed to exceed consumer expectations by meeting them where they are throughout their buyers journey.
Discover the untapped potential in the RSV vaccine market! 

 
 
See how pharmaceutical brands like Pfizer and GSK can use owned asset optimization (OAO) to connect with consumers — decoding millions of questions with useful content.
Join us in recognizing AT Timms, our fourth Marc Murray Award nominee, and a second-year honoree as well!

Since she started in August 2020, Ashley has shown dedication, leadership, and unwavering positivity. Her colleagues say she not only maintains relationships across Terakeet but also balances the broader perspective with the finer details that matter most.

Congratulations, AT, on this well-deserved honor! Your hard work and positive attitude inspire us all.
Meet RJ Licata, our Sr. Director of Marketing and a Marc Murray Award nominee for the second year.

The first marketing hire at Terakeet nearly 10 years ago, RJ has taken on many roles and played a pivotal part in developing owned asset optimization. His team members say he embodies our values by consistently uplifting those around him.

His genuine approach to leadership, combined with his ability to motivate and encourage others, make him a deserving nominee for this award.

Join us in congratulating RJ!
Meet Caryn Costanza, our Sr. Client Success Director and a nominee for the 2024 Marc Murray Award.

Since joining Terakeet in 2015, Caryn has grown into a true client champion and leader. Her colleagues say she sets a high bar, pushing for great results while fostering growth and improvement among her team members.

Congratulations, Caryn, on this well-deserved nomination!
We’re thrilled to announce Ken Schiefer as one of our 2024 Marc Murray Award nominees! From his early days as a brand strategist to his current role as an enterprise client partner, Ken has consistently embodied Terakeet’s core values.

We’re grateful to have Ken on our team. His dedication, professionalism, and positive impact on those around him make him a worthy nominee.

Join us in congratulating Ken on this well-deserved recognition!
Diversify your online presence for lasting success! Invest in and multiply your owned assets to steer your brand's narrative, widen your digital footprint, and boost consumer connections.

#OAO #OwnedAssetFirst #ReceptionMarketing #ConsumerConnections #BrandNarrative #DigitalMarketing
Follow on Instagram

Don’t see what you’re looking for?

Join our Talent Network Stay up to date on our latest news and job openings.