Diversity, Equity, and Inclusion

We are creating a Terakeet for every kind of future.

A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.

Employee Engagement

Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.

LGBTQ+ ’Keeters

BIPOC ’Keeters

Parent ’Keeters

Women ’Keeters

Our Goals

In the wake of the nationwide protests and marches that occurred in the summer of 2020, we recognized we needed to shift our approach to diversity within our organization, so we began taking major steps to become a more inclusive, equitable, and diverse company and community partner. In an effort to be fully transparent, we have outlined some of the crucial initiatives we took on as an organization, and what our progress has been towards those initiatives.

Goal 1:

Diversity Consulting

We are hiring a diversity consulting firm to audit our practices and provide a strategy for improvement across departments, beginning with bias reduction within our hiring and recruiting teams, as well as a deep dive into improving communication and management styles.

Complete

Goal 2:

Diversity Education

Complete a number of staff trainings on diversity, equity, and inclusion.

715 Total Hours

Goal 3:

Support POC Owned Businesses

Do an initial audit of our existing vendors to identify opportunities where we can switch to POC-owned companies.

Complete

Goal 4:

Community Partnerships

Volunteer the expertise of our staff to high-impact partnerships in our community.

295 Total Hours

Our Mission

Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.

Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.

Lynn Fraas, Chief People Officer

Terakeet Apprenticeship Program

The Terakeet Apprenticeship Program was launched in 2020. The goal of the program is to help CNY locals bypass barriers to entry that prevent many without industry connections from entering into the marketing and tech workforces. We started with four apprentices and quickly grew from there. To learn more about the Apprenticeship Program, you can visit our landing page. Be sure to join our email list so you’re the first to know when we open up our next Apprenticeship Program slots!

Learn More

Community + Partnerships

While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.


#WeAreTerakeet

An inside look at life as an employee. Join us as we build a community of awesome people.

We're expanding our revenue team and looking for an experienced sales leader to help Terakeet grow!

High-level tasks include:

🔹 Targeting, executing, and closing new business opportunities across the Fortune 1000 market

🔹 Developing and nurturing business partnerships

🔹 Maximizing account growth opportunities by collaborating with internal teams

Does this sound like you? Let's talk! Visit our Openings page to learn more and apply (link in bio)!

#WeAreTerakeet
#hiring #salesjobs #marketingjobs #remotejobs
How did the Terakeet team help an online insurance marketplace drastically improve market share and customer acquisition in just two months? By delivering our full-scale enterprise solutions. 

Check out our case study for more! (Link in bio).

#WeAreTerakeet
#marketshare #customeracquistion
🌟 For the sixth year in a row, Terakeet is a certified Great Place to Work! 🌟

This certification recognizes us for our extensive employee programs, engaged executive leadership, and strong culture, even while remote. 

Big thanks to our employees for their anonymous reviews that contributed to this honor. Check out some of the words they used to describe Terakeet above!

#WeAreTerakeet
#GreatPlacetoWork #Hiring #MarketingJobs
Kick-off your marketing career with paid training in digital marketing and SEO. No college degree or experience required! 

Terakeet's 12-month Apprenticeship Program includes full benefits and is designed to nurture local Syracuse talent and remove common barriers that keep many people from entering traditional technical and marketing spaces.

Applications are open now through this Friday, May 13th! Click the link in our bio to apply and learn more about the program.

#WeAreTerakeet
#Hiring #SyracuseJobs
....And another one! 🍾 The Titan Business Awards has awarded Terakeet the Most Innovative Company of the Year gold award! This honor recognizes Terakeet's unique and impactful approach to customer partnerships, driving 12x ROI and 87% lower customer acquisition costs. Terakeet also won gold in last year's Search Engine Marketing category.

This recognition is a direct reflection of the dedication, collaboration, and creative thinking that our team displays every day when working to develop the best strategies for our customers. We couldn't be prouder.

#WeAreTerakeet
#Titanbusinessawards #innovativecompanies #hiring
We're thrilled to announce that CEO & Co-Founder Mac Cummings has been named a New York State Finalist in EY's Entrepreneur Of The Year Award! 🥳 

This award celebrates business leaders of high-growth companies who demonstrate long-term value and entrepreneurial spirit. Mac is the only business leader with a headquarters outside of Downstate New York.

“Seeing all the ways that Terakeet has grown over the years has been one of the biggest honors of my life," said Mac. "I’m incredibly grateful to the Terakeet team who continues to help bring this shared vision to life and I look forward to our continued growth.”

The state winner will be announced June 22nd — best of luck, Mac!

#WeAreTerakeet
#eyentrepreneuroftheyear
Calling all current and future entrepreneurs! 📣 

CEO & Co-Founder Mac Cummings will be speaking at his alma mater Cornell University during Entrepreneurship at Cornell's Celebration conference April 28-29. He'll be joining a lineup of six other business leaders who will speak on their entrepreneurial journeys. 

The event is open to people who register in advance. (Register at the link in our bio!)

We hope to see you there!

#WeAreTerakeet
April is World Autism Month, a time to learn about the experiences of those on the autism spectrum, celebrate our differences, and strive toward creating environments inclusive of all experiences.

We spoke with Digital Content Writer Janine Saunders Vella about what she hopes others take away from the month. Check out her thoughts above!

#WeAreTerakeet
#worldautismmonth #celebratedifferences
SEO Analyst Ashish (AJ) Jacob has only been at Terakeet for a year but has already created a reputation based on his focused, innovative work. 💡 Read his thoughts on starting at Terakeet, learning new skills, and finding inspiration in our latest #workplacewisdom blog post (link in bio).

#WeAreTerakeet
Terakeet drives measurable business outcomes for global brands. Click the link in our bio to learn how we make an impact on our customers’ bottom line!

#WeAreTerakeet
#marketshare #marketingstrategy #marketingroi
Terakeet has been named the 10th best place to work in New York State in the large company category! 🎉 

The award, from Best Companies Group and Rochester Business Journal, was based on our benefits package, company practices, and anonymous employee reviews. This is the fifth year in a row that Terakeet was recognized.

Thank you to our team for continuing to make this such a great place to work!

#WeAreTerakeet
#bestplacestowork #nyjobs #hiring #marketingjobs
Today, we welcome our new Vice President of Account Management Tara Thomas to the team! 💡 

Tara comes to Terakeet with over 20 years of experience in strategic leadership and business development and will be supporting the growth of our customer partnerships.

We're thrilled to have her onboard — welcome to the team, Tara!

#WeAreTerakeet
Though our work can be technical in practice, at Terakeet we regularly find connection and collaboration on the teams of people that make up our supportive culture. On this #TeammateTuesday, we're shouting out Digital Content Specialist Malik Gayle for his team-oriented spirit.

"In addition to being an awesome team member, Malik is one of my favorite humans," says Digital Content Manager Aileen Manley. "He is smart, funny, adaptable, kind, and just an absolute joy to be around. Anyone who gets a chance to work with Malik should consider themselves very lucky!"

We couldn't agree more. Thanks, Malik! 

#WeAreTerakeet
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