Diversity, Equity, and Inclusion

We are creating a Terakeet for every kind of future.

A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.

Employee Resource Groups

Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.

LGBTQ+ ’Keeters

BIPOC ’Keeters

Our Goals

In the wake of the nationwide protests and marches that occurred in the summer of 2020, we recognized we needed to shift our approach to diversity within our organization, so we began taking major steps to become a more inclusive, equitable, and diverse company and community partner. In an effort to be fully transparent, we have outlined some of the crucial initiatives we took on as an organization, and what our progress has been towards those initiatives.

Goal 1:

Diversity Consulting

We are hiring a diversity consulting firm to audit our practices and provide a strategy for improvement across departments, beginning with bias reduction within our hiring and recruiting teams, as well as a deep dive into improving communication and management styles.


Goal 2:

Diversity Education

Complete a number of staff trainings on diversity, equity, and inclusion.

715 Total Hours

Goal 3:

Support POC Owned Businesses

Do an initial audit of our existing vendors to identify opportunities where we can switch to POC-owned companies.


Goal 4:

Community Partnerships

Volunteer the expertise of our staff to high-impact partnerships in our community.

295 Total Hours

Our Mission

Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.

Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.

Lynn Fraas, Chief People Officer

Terakeet Apprenticeship Program

The Terakeet Apprenticeship Program was launched in 2020. The program is designed to help CNY locals build technical and professional skills needed to jumpstart your career. We started with four apprentices and quickly grew from there. To learn more about the Apprenticeship Program, you can visit our landing page. Be sure to join our email list so you’re the first to know when we open up our next Apprenticeship Program slots!

Learn More

Community + Partnerships

While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.


An inside look at life as an employee. Join us as we build a community of awesome people.

Entrepreneur and Software Inventor Janet Emerson Bashen is best known for patenting the web-based EEO software application, LinkLine, to help with equal employment opportunity investigations and claims tracking. @drjanetbashen is regarded as the first African American woman to obtain a web-based software patent.

#WeAreTerakeet #BlackHistoryMonth #BlackAmericansInTech
In honor of Black History Month, we're highlighting Black innovators who’ve transformed the technology and marketing industries as we know it.  We invite you to celebrate with us every Friday all month long as we recognize some of the individuals who've progressed the tech industry and daily life.

#WeAreTerakeet #BlackHistoryMonth #BlackAmericansInTech
Analysts expect investments in digital transformation to reach $2.3 trillion globally this year. That includes mobile applications, constant connectivity, virtual try-ons, and more. For many businesses, it's the difference between becoming the market leader or becoming obsolete. So why do these transformative examples matter? Click the link in our bio to learn more. 

#BetterBusinessCommunication #DigitalTransformation #DigitalAge #TechThatWorks
Brands must figure out how to differentiate themselves from the crowd. One effective way to do that is to go all-in on an approach that emphasizes delighting customers. So how do you make it happen? Click the link in our bio to learn more.
Parents and non-parents alike understand that balancing career and family is challenging and unpredictable. Whether it’s juggling appointments, days off from school, or extracurricular activities, see how Terakeet employees give each other the support they need to put their families first.  Link in bio for more.

#GetOrganizedMonth #WeAreTerakeet #RemoteWork #WorkingParents #WorkFromHome #WorkWithUs #TheArtOfOrganization
Looking to influence consumer behavior even after the holiday rush? From storytelling to creating a seamless buying experience, and even building an online community, we’ve got five ways you can build a better brand strategy today! Click the link in our bio to learn more.
Standing out can be challenging but it’s vital for brands today. With so many ways to refine your strategy, we’ve called out a few key tips to help.  What strategies do you think matter most? 

Click the link in our bio to learn more.
Tech tools are an important part of any company's structure. So on #NationalTechDay we asked our team what their top tools are. Here's a look at @Terakeet's top five. 

What are your favorite tools? Share them with us in the comments below. 

#WeAreTerakeet #NationalTechDay #TechTools #RemoteWork #OrganizationMonth #Tech #Technology #Slack #Hive #Spotify #Zoom #Google #GoogleWorkspace
As a Senior SEO Analyst, Emily Dann knows something about teamwork and attention to detail. When she’s not problem-solving for our clients, Emily enjoys getting outdoors and is a member of Terakeet’s employee-led rowing team. Read more about Emily and her insights for achieving professional success in our latest #WorkplaceWisdom blog post. Link In Bio.

#WeAreTerakeet #WorkplaceWisdom #RemoteWork #WorkWithUs
Today we're celebrating Business Development Director Ken Schiefer who’s been a longstanding and integral part of the Terakeet team! 

Chief Revenue Officer Shannon Reedy has spent the last decade working with Ken. She says his can-do approach has made him an important asset to Terakeet. 
"Ken's knowledge and experience with what Terakeet does is incredibly impressive and his 'whatever it takes' attitude is infectious. The encouragement he brings to his team creates a high-performing environment and we're lucky to have him on our team!"
🌟 Congratulations on 10 years Ken! 🌟 

#TeammateTuesday #WeAreTerakeet #MarketingJobs #WorkWithUs
We’re regrouping in 2023 and celebrating the art of organization in the workplace and strategically too. 

A new year can mean simplifying and making room for setting bigger goals. The same holds true for your marketing strategy. Having a content plan is just as important as setting your sights on the right marketing efforts to build better success. Let us help you get started. 

Click the link in our bio to download our content strategy playbook today.

#TheArtOfOrganization #ContentStrategy #Marketing #ContentPlaybook #NationalOrganizationMonth
We’re rounding out the year with some of the top content marketing tools of 2022 from production to publishing and everything in between. While these tools can help you and your business, they are in no way a replacement for a search intent-driven strategy.
For enterprise brands looking to make noise, a longer-term, holistic strategy is the only way to make an impact and we can help! Click the link in our bio to learn more.
Sending you warm wishes and season's greetings however you celebrate this year. 

#HappyHolidays #SeasonsGreetings #HappyHanukkah #Kwanza #MerryChristmas
At Terakeet family comes first and we’re proud to offer 12 weeks of fully paid family leave as well as other parenting benefits. 

#WeAreTerakeet #WorkWithUs #12DaysofTeamwork
Effective digital marketing is now non-negotiable for brands that want to be where their customers are. At Terakeet, we want to help! Check out these 11 reasons why digital marketing is so important and other great reads on the blog! Click the link in our bio to learn more.

#WeAreTerakeet #12DaysOfTeamwork #WorkWithUs
For the fifth consecutive year, Terakeet was recognized as the top company to work for in New York in 2022.  Flexible work arrangements, mental and physical health support programs, and team building events were just some of our program's recognized this year. We're so excited to be on this list and can't wait to see what the future holds for us!

#WeAreTerakeet #12DaysOfTeamwork #WorkWithUs
So much of what we do is centered on community and building a team of people that do good work. We offer a few “work perks'' that are favored by many. From corporate discounts tickets to sponsored travel for remote employees, here are a few of our favorite things:

Corporate mentorship program
Corporate discounts
Home/Office Transportation Stipend
Volunteer opportunities
Wine club with monthly deliveries
Terakeet branded swag
Fresh snacks and locally brewed coffee in the office
Dog-friendly office
Tickets to Events

#WeAreTerakeet #12DaysOfTeamwork #WorkWithUs
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