Diversity, Equity, and Inclusion
We are creating a Terakeet for every kind of future.
A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.
Employee Resource Groups
Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.
LGBTQ+ ’Keeters
BIPOC ’Keeters
Our Mission
Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.
Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.
Community + Partnerships
While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.
Learn More About Our Team
Check out our blog to hear more about Terakeet Culture and to hear directly from members of our team about what it's like to work for Terakeet.
#WeAreTerakeet
An inside look at life as an employee. Join us as we build a community of awesome people.
In today`s busy marketplace, building and protecting brand trust is incredibly important — as is innovating. So how can brands leverage AI while still supporting authentic connections with their audiences?
Hear from Terakeet Co-Founder & CTO Patrick Danial in his latest article for @TheFastMode. Link in bio.
#AIinMarketing #ReceptionMarketing
Jul 26
In today`s busy marketplace, building and protecting brand trust is incredibly important — as is innovating. So how can brands leverage AI while still supporting authentic connections with their audiences?
Hear from Terakeet Co-Founder & CTO Patrick Danial in his latest article for @TheFastMode. Link in bio.
#AIinMarketing #ReceptionMarketing
Jul 26
In a recent article for Forbes, our CMO Dave Minifie describes the importance of the connection a consumer builds with a brand — not just the transaction itself, but everything leading up to and following it, too.
According to Minifie, most brands have fractured this continuum for their audiences — but there`s a way out. Read his deep dive in @Forbes at the link in our bio.
#ForbesCommunicationsCouncil #ConsumerExperience #CMOInsights
Jul 16
Ready to win in today`s #AI landscape?
Our AI Playbook for Marketing Executives covers everything CMOs need to know to be competitive in 2024 with AI, from shaping your brand`s story to bolstering your strategy.
Stay ahead of the curve and transform your marketing impact with insights from our experts. Link in bio.
#DigitalMarketing #BrandStrategy #AIMarketing #OAO
Jun 24
At Terakeet, our teams work to ensure long-term results. When you join us, you`ll collaborate closely with our clients and use our proprietary software to uncover insights, monitor market trends, and build strategies that keep brands ahead of the game.
Are you ready to navigate the digital landscape and join a team that values collaboration and impact?
#WeAreTerakeet #SearchStrategy #BrandIntegrity #CollaborationWins #MarketingJobs
Jun 12
By strategically creating and optimizing owned assets, we ensured the message of a leading mortgage brand reached the right audience when they needed it most.
These assets not only helped the brand surpass market competitors but also simplified the path to homeownership for thousands of consumers.
Jun 11
Here, YOU will work among the industry’s top talent and find yourself in an environment that nurtures growth and fosters creativity.
YOUR journey with us is not just about excelling in your role today but about preparing for tomorrow’s opportunities.
Stay connected, keep learning, and become part of our Talent Network. Together, let’s continue shaping the future of marketing.
Click the link in our bio to explore more and begin your journey with us.
Jun 4
In today’s fast-paced marketing world, it’s tempting to produce quick, AI-generated content. But let’s be honest, this content often feels like it’s missing something — a personal touch that speaks to the consumer.
That’s where owned asset optimization (OAO) comes in.
OAO helps brands create genuine content that builds trust by providing structured, consistent messaging for AI training. This ensures AI produces quality content that aligns with a brand’s voice.
But don`t forget — our tests show that AI works best when supporting human writers, not replacing them.
It’s not just about technology; it’s about making AI work better to form real connections that matter.
Jun 3
Let’s take a moment to cheer for team members who are hitting some major milestones this month! Together, they’ve racked up an impressive 45 years of hard work and dedication here at Terakeet.
Join us in congratulating Bryan Conte, Collin Kohberger, and Jennifer Thornton who have each contributed a decade of expertise and commitment.
And let’s not forget to celebrate the team members who have reached a notable five years with us. Special thanks to Michaela Barone, Jim Plonkey, and Rainie Oet for all your efforts.
Congratulations to each of you on your incredible achievements. Here’s to many more years of success ahead!
#WeAreTerakeet #MonthlyMilestones #DigitalMarketing #WorkWithUs
May 31
Are you passionate about innovative data science practices? At Terakeet, we’re transforming the way experts analyze vast amounts of data to build better strategies.
With millions of keywords per client, manual analysis is impractical. As part of our team, you’ll use cutting-edge algorithms to help you extract insights, make more informed decisions, and drive real impact.
We`re proud of our team that`s shaping the future of data analysis!
#DataScience #Innovation #WeAreTerakeet
May 29
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