Diversity, Equity, and Inclusion

We are creating a Terakeet for every kind of future.

A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.

Employee Resource Groups

Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.

LGBTQ+ ’Keeters

BIPOC ’Keeters

Our Goals

In the wake of the nationwide protests and marches that occurred in the summer of 2020, we recognized we needed to shift our approach to diversity within our organization, so we began taking major steps to become a more inclusive, equitable, and diverse company and community partner. In an effort to be fully transparent, we have outlined some of the crucial initiatives we took on as an organization, and what our progress has been towards those initiatives.

Goal 1:

Diversity Consulting

We are hiring a diversity consulting firm to audit our practices and provide a strategy for improvement across departments, beginning with bias reduction within our hiring and recruiting teams, as well as a deep dive into improving communication and management styles.


Goal 2:

Diversity Education

Complete a number of staff trainings on diversity, equity, and inclusion.

715 Total Hours

Goal 3:

Support POC Owned Businesses

Do an initial audit of our existing vendors to identify opportunities where we can switch to POC-owned companies.


Goal 4:

Community Partnerships

Volunteer the expertise of our staff to high-impact partnerships in our community.

295 Total Hours

Our Mission

Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.

Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.

Lynn Fraas, Chief People Officer

Community + Partnerships

While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.


An inside look at life as an employee. Join us as we build a community of awesome people.

Owned assets are a brand’s platform to tell consumers, employees, and stakeholders who they are and what they stand for. 

Owned assets are built upon the typically internal-facing, foundational documents and ideas that brands can call upon to create and optimize their owned assets. 

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
ICYMI Terakeet’s Senior Director of Marketing RJ Licata joined Christoph Trappe to discuss how you can better connect with consumers through reception marketing. 
Click the link in our bio to listen now. 

#WeAreTerakeet #ReceptionMarketing #ListenNow #OAO #OwnedAssetOptimization #Marketing
Search intent is maybe the single most accurate type of consumer behavior data brands can leverage.

Imagine the power your brand can harness from this always-on focus group, giving you data across billions of searches.
In order to lead with an OAO strategy, it's important to understand what an owned asset is. 

Owned assets are digital brand properties that companies have complete creative and technical control over. They're the foundation of a brand’s presence in the digital marketplace. 


Owned assets present the opportunity for brands to directly connect with consumers, building trust, equity, and authentic relationships without any middleman.

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
By understanding consumer needs, reception marketing offers an approach that prioritizes providing value to an audience when they're in need BEFORE they make a purchase. 

In turn it earns the trust necessary to make this kind of connection and positions brands as trusted, reliable guides for consumers, regardless of the direction they take. 


#OAO #OwnedAsset #ReceptionMarketing #Trust #Marketing #Brands #Connections #OwendAssetOptimization
Check out our very own CTO & Co-Founder Pat Danial on The Jake Dunlap Show podcast!

Check it out to learn how Pat, along with the team, took Terakeet to a new level by creating an environment where employees felt involved and motivated to push forward and innovate.

Click the link in our bio to listen now!
For almost a century, brands have relied heavily on interruption and permission marketing strategies to reach target audiences.

However, today’s consumers no longer respond to intrusive marketing tactics, and they want more value upfront. 
The modern digital marketplace requires a new approach.

#ReceptionMarketing #OAO #DigitalMarketing #OwnedAssets #OwnedAssetOptimization #Audience
Owned asset optimization sets the tone, builds brand trust from the jump, and helps influence positive outcomes across the assets you do not own. 

Using the assets you fully control to help consumers solve their problems fosters lasting trust and goodwill towards your brand. It pays dividends across less controllable spaces and prioritizes owned assets - increasing control and effectiveness of paid strategies.

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
OAO is a performance engine, generating demand through consumer connection. It's a new growth channel for brands that can be forecasted, scaled and leveraged for long-term growth.

**Terakeet’s OAO strategies reduce CPA by 70–90% at scale, while giving lift to all marketing channels.**

As the original OAO company, Terakeet is ready to partner with you to supercharge your owned assets. 

Click the link in our bio to learn more.

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
Struggling to keep up with ever-evolving consumer needs?
A new approach to marketing that prioritizes customer connection is here. 
Owned Asset Optimization (OAO) builds a strong foundation of digital assets that help brands tell their story and provide real value to consumers. 
Click the link in our bio to learn more. 

#OAO #OwnedAssetOptimization #OwnedAssets #AssetFirst #Marketing #Brand
Keep your eyes peeled and your inbox refreshed! We've got big news coming ... 👀
Understanding consumer behavior is the single most pressing issue for marketers of all industries.

There’s an endless list of what drives customer behavior, but ultimately they fall into three major categories: psychological factors, personal factors, and social factors.

How do you leverage what drives your customers? Click the link in our bio to learn more.
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