Diversity, Equity, and Inclusion
We are creating a Terakeet for every kind of future.
A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.
Employee Engagement
Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.
LGBTQ+ ’Keeters
BIPOC ’Keeters
Parent ’Keeters
Women ’Keeters
Our Goals
In the wake of the nationwide protests and marches that occurred in the summer of 2020, we recognized we needed to shift our approach to diversity within our organization, so we began taking major steps to become a more inclusive, equitable, and diverse company and community partner. In an effort to be fully transparent, we have outlined some of the crucial initiatives we took on as an organization, and what our progress has been towards those initiatives.
Goal 1:
Diversity Consulting
We are hiring a diversity consulting firm to audit our practices and provide a strategy for improvement across departments, beginning with bias reduction within our hiring and recruiting teams, as well as a deep dive into improving communication and management styles.
Complete
Goal 2:
Diversity Education
Complete a number of staff trainings on diversity, equity, and inclusion.
715 Total Hours
Goal 3:
Support POC Owned Businesses
Do an initial audit of our existing vendors to identify opportunities where we can switch to POC-owned companies.
Complete
Goal 4:
Community Partnerships
Volunteer the expertise of our staff to high-impact partnerships in our community.
295 Total Hours
Our Mission
Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.
Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.
Terakeet Apprenticeship Program
The Terakeet Apprenticeship Program was launched in 2020. The goal of the program is to help CNY locals bypass barriers to entry that prevent many without industry connections from entering into the marketing and tech workforces. We started with four apprentices and quickly grew from there. To learn more about the Apprenticeship Program, you can visit our landing page. Be sure to join our email list so you’re the first to know when we open up our next Apprenticeship Program slots!
Learn MoreCommunity + Partnerships
While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.
Learn More About Our Team
Check out our blog to hear more about Terakeet Culture and to hear directly from members of our team about what it's like to work for Terakeet.
#WeAreTerakeet
An inside look at life as an employee. Join us as we build a community of awesome people.
A consumer is influenced by multiple platforms before making a purchase decision. The brands that win are visible on as many of them as possible.
Ensure your brand is everywhere at once and appeals to customers through each stage of the funnel by strengthening your cross-channel #MarketingStrategy. Learn how below.
#WeAreTerakeet
Sep 27
During his career journey from medicine to marketing, Sr. SEO Insights Analyst Burak Benturk has learned a lot about personal growth and finding professional passions.
Read our latest #WorkplaceWisdom post to learn more about the journey that led him to Terakeet and his advice to others looking to grow in their current field or explore a new one. Link in bio.
#WeAreTerakeet
Sep 26
Do you know the hidden opportunities to beat your competitors online?
Our platform Carina offers us a unique and comprehensive look at our customers' online market performance. Our award-winning analysts then turn these insights into new opportunities and strategies to stay steps ahead of competitors.
Learn more about how Carina and our other technologies can boost your marketing strategy at the link in our bio.
#WeAreTerakeet
#CMO #DigitalMarketing
Sep 21
There is clearly a major disconnect between consumers and their financial services providers. However, this marks a significant opportunity for brands that adapt to beat out their competitors.
By publishing helpful content, financial brands can improve:
▪️ Brand sentiment
▪️ Brand trust
▪️ Customer lifetime value
Learn how to elevate your financial brand's marketing strategy at the link in our bio.
#WeAreTerakeet
#FinancialServices #ContentMarketing #BrandTrust
Sep 16
Can't stop, won't stop. 🥂
For the fifth year in a row, CNY Business Journal has recognized Terakeet as a Best Place to Work! This year, Terakeet placed 5th for companies with more than 100 employees. The award is based largely on employee feedback, so we're all the more proud to be included on the list.
Thank you to our amazing team for continuing to make Terakeet such a great place to work, and to @cnybj for the recognition!
#WeAreTerakeet
#BestPlacetoWork #Hiring #CNYJobs
Sep 13
Another #TeammateTuesday, another stellar employee to highlight! This time, we're recognizing Project Director Jenn Gendle, who keeps her team on track each day with a big smile.
"Jenn is a superstar, and someone I am chasing at Terakeet!" says Project Coordinator Jocelyn Ravesi. "She is reliable and organized, and she instills a collaborative team atmosphere. I'm really lucky that I get the opportunity to continue learning from her on the PM team."
Thanks for everything you do, Jenn! ⭐
#WeAreTerakeet
#Hiring #MarketingJobs
Sep 13
If you're a #B2B marketing director and your team doesn't have a strong #SEO and #content strategy, consider this your sign to build one.
Leverage our B2B guide to develop an SEO-focused content strategy that brings in more high-value leads for your business. Link in bio!
#WeAreTerakeet
#MarketingStrategy #MarketingROI #B2BMarketing
Sep 12
Meet some of the newest members of the Terakeet team — our 2022 Digital Marketing & SEO Apprentices!
We are in the second year of our Apprenticeship Program which was built with the goal of offering entrance to the marketing and tech workforces for skilled Central New York locals with non-traditional career paths. Janet and Margaret will receive in-depth training on the fundamentals of marketing and SEO and have the opportunity to develop their writing, communication, and business skills with a dedicated team.
Read more about Janet and Margaret and the Apprenticeship Program in our latest blog post! Link in bio.
#WeAreTerakeet
#ApprenticeProgram #Hiring #CNYJobs
Sep 8
Our content team is one of the largest at Terakeet with over 115 talented creatives and strategists. But what exactly does a content professional do?
We spoke with Digital Content Editor Ashley Maready to learn what a typical day in the role looks like, how her work impacts our customers, and what job seekers can expect in the department.
Click the link in our bio to read more!
#WeAreTerakeet
#ContentJobs #Hiring #RemoteJobs
Sep 1
Digital marketing allows you to reach customers who are ready to act now, in real-time. Check out just four of the #DigitalMarketingStrategies you can use to reach those who are ready to buy and drive #conversions.
For more digital strategy tips, click the link in our bio and read our guide on why digital marketing is important for brands!
#WeAreTerakeet
Aug 30
Meet the hiring team for outreach roles at Terakeet! 👋
Our outreach hiring managers meet candidates and make many hiring decisions for their department at Terakeet — and are often the leaders that employees work with every day. Meet some of them, learn about the hiring process, and hear their #HiringTips in our latest blog post (link in bio)!
#WeAreTerakeet
#Hiring #MarketingJobs #RemoteJobs
Aug 25
Terakeet isn't just made up of our amazing customer delivery teams. There are so many talented individuals who work behind the scenes to ensure we continue growing effectively and purposefully. Sr. Accountant Nolan Wiginton is one of those teammates.
"Nolan is the engine that keeps our accounting department running like a Rolls-Royce," says Director of Finance Brendan George. "He is incredibly attentive, responsive, and tenacious which is what makes him an invaluable asset to the team. I greatly look forward to his continued success as Terakeet continues to grow!"
Great work, Nolan! 👏
#TeammateTuesday
#WeAreTerakeet
Aug 23
Looking for a simple #SEO tactic with big benefit? Try internal linking. These links distribute the power of backlinks, drive your site architecture, convey meaning, funnel authority, and much more.
Read our strategic guide to learn how to build or improve your #InternalLinking plan at the link in our bio.
#WeAreTerakeet
Aug 19
Looking for a new job, or just interested in what we're up to? Stay in touch with us through our Talent Network! 👋
This new, bi-weekly email newsletter will share company updates, insights from our leadership teams, and our latest job postings — all tailored to your own career interests. Sign up at the link in our bio!
#WeAreTerakeet
#Hiring #EmployeeCulture #MarketingJobs
Aug 15
This #TeammateTuesday, we're shining a light on Sr. Digital Outreach Specialist Paige Barnes who pairs her role as an impactful strategy builder and executor with being a supportive mentor for colleagues.
"Paige is a go-getter," says Associate Outreach Director Lucy Vishneowski. "She has the best combination of talent, drive, and attitude that all add up to her great performance. She brings a unique perspective to the role and is someone I know will always show up in all that she does. It’s been an absolute pleasure working with her!"
Great work, Paige!
Aug 2
#BrandAwareness and #BrandRecognition are critical to brand growth and business expansion. Ensure you're familiar with the difference between the two so you can improve your marketing efforts and better connect with customers.
Read more at the link in our bio!
#WeAreTerakeet
#BrandGrowth
Aug 1
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