Diversity, Equity, and Inclusion
We are creating a Terakeet for every kind of future.
A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.
Employee Engagement
Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.
LGBTQ+ ’Keeters
BIPOC ’Keeters
Parent ’Keeters
Women ’Keeters
Our Goals
In the wake of the nationwide protests and marches that occurred in the summer of 2020, we recognized we needed to shift our approach to diversity within our organization, so we began taking major steps to become a more inclusive, equitable, and diverse company and community partner. In an effort to be fully transparent, we have outlined some of the crucial initiatives we took on as an organization, and what our progress has been towards those initiatives.
Goal 1:
Diversity Consulting
We are hiring a diversity consulting firm to audit our practices and provide a strategy for improvement across departments, beginning with bias reduction within our hiring and recruiting teams, as well as a deep dive into improving communication and management styles.
Complete
Goal 2:
Diversity Education
Complete a number of staff trainings on diversity, equity, and inclusion.
715 Total Hours
Goal 3:
Support POC Owned Businesses
Do an initial audit of our existing vendors to identify opportunities where we can switch to POC-owned companies.
Complete
Goal 4:
Community Partnerships
Volunteer the expertise of our staff to high-impact partnerships in our community.
295 Total Hours
Our Mission
Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.
Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.
Terakeet Apprenticeship Program
The Terakeet Apprenticeship Program was launched in 2020. The goal of the program is to help CNY locals bypass barriers to entry that prevent many without industry connections from entering into the marketing and tech workforces. We started with four apprentices and quickly grew from there. To learn more about the Apprenticeship Program, you can visit our landing page. Be sure to join our email list so you’re the first to know when we open up our next Apprenticeship Program slots!
Learn MoreCommunity + Partnerships
While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.
Learn More About Our Team
Check out our blog to hear more about Terakeet Culture and to hear directly from members of our team about what it's like to work for Terakeet.
#WeAreTerakeet
An inside look at life as an employee. Join us as we build a community of awesome people.
We're expanding our revenue team and looking for an experienced sales leader to help Terakeet grow!
High-level tasks include:
🔹 Targeting, executing, and closing new business opportunities across the Fortune 1000 market
🔹 Developing and nurturing business partnerships
🔹 Maximizing account growth opportunities by collaborating with internal teams
Does this sound like you? Let's talk! Visit our Openings page to learn more and apply (link in bio)!
#WeAreTerakeet
#hiring #salesjobs #marketingjobs #remotejobs
May 23
How did the Terakeet team help an online insurance marketplace drastically improve market share and customer acquisition in just two months? By delivering our full-scale enterprise solutions.
Check out our case study for more! (Link in bio).
#WeAreTerakeet
#marketshare #customeracquistion
May 19
🌟 For the sixth year in a row, Terakeet is a certified Great Place to Work! 🌟
This certification recognizes us for our extensive employee programs, engaged executive leadership, and strong culture, even while remote.
Big thanks to our employees for their anonymous reviews that contributed to this honor. Check out some of the words they used to describe Terakeet above!
#WeAreTerakeet
#GreatPlacetoWork #Hiring #MarketingJobs
May 16
Is your brand standing out among the competition? 🔎
Performing a brand audit helps ensure you're getting the most out of your brand strategy. Use our checklist to get your brand audit started, and learn how it can impact your marketing goals in our recent blog post (link in bio)!
#WeAreTerakeet
#brandstrategy #digitalmarketing
May 12
Kick-off your marketing career with paid training in digital marketing and SEO. No college degree or experience required!
Terakeet's 12-month Apprenticeship Program includes full benefits and is designed to nurture local Syracuse talent and remove common barriers that keep many people from entering traditional technical and marketing spaces.
Applications are open now through this Friday, May 13th! Click the link in our bio to apply and learn more about the program.
#WeAreTerakeet
#Hiring #SyracuseJobs
May 10
....And another one! 🍾 The Titan Business Awards has awarded Terakeet the Most Innovative Company of the Year gold award! This honor recognizes Terakeet's unique and impactful approach to customer partnerships, driving 12x ROI and 87% lower customer acquisition costs. Terakeet also won gold in last year's Search Engine Marketing category.
This recognition is a direct reflection of the dedication, collaboration, and creative thinking that our team displays every day when working to develop the best strategies for our customers. We couldn't be prouder.
#WeAreTerakeet
#Titanbusinessawards #innovativecompanies #hiring
May 9
We're thrilled to announce that CEO & Co-Founder Mac Cummings has been named a New York State Finalist in EY's Entrepreneur Of The Year Award! 🥳
This award celebrates business leaders of high-growth companies who demonstrate long-term value and entrepreneurial spirit. Mac is the only business leader with a headquarters outside of Downstate New York.
“Seeing all the ways that Terakeet has grown over the years has been one of the biggest honors of my life," said Mac. "I’m incredibly grateful to the Terakeet team who continues to help bring this shared vision to life and I look forward to our continued growth.”
The state winner will be announced June 22nd — best of luck, Mac!
#WeAreTerakeet
#eyentrepreneuroftheyear
May 6
Calling all current and future entrepreneurs! 📣
CEO & Co-Founder Mac Cummings will be speaking at his alma mater Cornell University during Entrepreneurship at Cornell's Celebration conference April 28-29. He'll be joining a lineup of six other business leaders who will speak on their entrepreneurial journeys.
The event is open to people who register in advance. (Register at the link in our bio!)
We hope to see you there!
#WeAreTerakeet
Apr 22
April is World Autism Month, a time to learn about the experiences of those on the autism spectrum, celebrate our differences, and strive toward creating environments inclusive of all experiences.
We spoke with Digital Content Writer Janine Saunders Vella about what she hopes others take away from the month. Check out her thoughts above!
#WeAreTerakeet
#worldautismmonth #celebratedifferences
Apr 21
SEO Analyst Ashish (AJ) Jacob has only been at Terakeet for a year but has already created a reputation based on his focused, innovative work. 💡 Read his thoughts on starting at Terakeet, learning new skills, and finding inspiration in our latest #workplacewisdom blog post (link in bio).
#WeAreTerakeet
Apr 20
Terakeet drives measurable business outcomes for global brands. Click the link in our bio to learn how we make an impact on our customers’ bottom line!
#WeAreTerakeet
#marketshare #marketingstrategy #marketingroi
Apr 19
Terakeet has been named the 10th best place to work in New York State in the large company category! 🎉
The award, from Best Companies Group and Rochester Business Journal, was based on our benefits package, company practices, and anonymous employee reviews. This is the fifth year in a row that Terakeet was recognized.
Thank you to our team for continuing to make this such a great place to work!
#WeAreTerakeet
#bestplacestowork #nyjobs #hiring #marketingjobs
Apr 14
Today we're recognizing International Transgender Day of Visibility! 🏳️⚧️
It's a day of celebration, but also one of learning and listening to the transgender and gender-nonconforming communities about their experiences and the work that still needs to be done to achieve true equality and justice.
We spoke with Digital Outreach Specialist Avery Elliott about what TDoV means to them, how they celebrate, and what they want others to know about the transgender and gender non-conforming communities. Read their full thoughts on our blog (link in bio)!
#WeAreTerakeet
#transgenderdayofvisibility
Mar 31
Today, we welcome our new Vice President of Account Management Tara Thomas to the team! 💡
Tara comes to Terakeet with over 20 years of experience in strategic leadership and business development and will be supporting the growth of our customer partnerships.
We're thrilled to have her onboard — welcome to the team, Tara!
#WeAreTerakeet
Mar 31
#Repost @causeforthecuse
・・・
This past weekend, the Syracuse City School District honored Terakeet with the 2022 Recognition Award for the financial support that Cause For The ‘Cuse has provided to the Syracuse City School District Educational Foundation. This fund supports the district’s annual education grants program that directly benefits local students and teachers. We thank the district for the award, and couldn’t be more proud to support such an impactful foundation. Visit @syracuseschools to learn more!
Pictured:
Outreach Manager Mike Riccardi
Sr. Content Specialist Carolyn Kelly
Assoc. Director of Outreach Maeve Wood
SEO Analyst Emily Dann
Mar 28
🌟 Introducing our BIPOC employee resource group! 🌟
Our BIPOC ERG is diverse, inclusive, respectful, and responsive to the intersectionality of its members. What started out as a Slack channel has evolved into a formalized safe space for employees of color who want to explore and unpack their experiences within Terakeet, advocate for change, and engage in conversations that promote cultural sensitivity and inclusion at work.
Our two ERGs are led by team members who are elected by their respective affinity group. We asked the BIPOC ERG leadership team to share their hopes for the group, which include helping Terakeet become a more inclusive and supportive workforce. Swipe through to read their thoughts, and check out today's blog article to learn more (link in bio)!
We couldn't be prouder of our team for their work in organizing and leading the group and supporting Terakeet in becoming a more equitable organization!
#WeAreTerakeet #EmployeeResourceGroup
Mar 24
⚡ #Hiring alert! ⚡
We're growing and looking to add to our talented team of account directors! Swipe through to learn what we're looking for and what you can expect in the role.
Interested in more? Click the link in our bio to discover more about the role and the benefits of working at an award-winning organization like Terakeet.
#WeAreTerakeet
#Remotejobs #accountmanagement #marketingjobs
Mar 22
March is National Women's History Month, so we turned it over to some of the women of Terakeet to share why they feel it is important that this month, focused on advocacy, equality, and learning, is observed. Swipe through to read their thoughts!
#nationalwomenshistorymonth
#WeAreTerakeet
Mar 18
Today, we'd like to celebrate some of the Terakeet team who have consistently driven impact for both their customers and coworkers — and have been promoted as a result! Congrats to our class of January promotions, thank you for all your hard work! 🎉
Check out our latest blog post to hear from the team about what has helped them grow at Terakeet and their excitement for what's to come (link in bio).
#WeAreTerakeet
#InternalGrowth #Promotions #Hiring
Mar 17
Though our work can be technical in practice, at Terakeet we regularly find connection and collaboration on the teams of people that make up our supportive culture. On this #TeammateTuesday, we're shouting out Digital Content Specialist Malik Gayle for his team-oriented spirit.
"In addition to being an awesome team member, Malik is one of my favorite humans," says Digital Content Manager Aileen Manley. "He is smart, funny, adaptable, kind, and just an absolute joy to be around. Anyone who gets a chance to work with Malik should consider themselves very lucky!"
We couldn't agree more. Thanks, Malik!
#WeAreTerakeet
Mar 15
