Diversity, Equity, and Inclusion
We are creating a Terakeet for every kind of future.
A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.
Employee Resource Groups
Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.
LGBTQ+ ’Keeters
BIPOC ’Keeters
Our Goals
In the wake of the nationwide protests and marches that occurred in the summer of 2020, we recognized we needed to shift our approach to diversity within our organization, so we began taking major steps to become a more inclusive, equitable, and diverse company and community partner. In an effort to be fully transparent, we have outlined some of the crucial initiatives we took on as an organization, and what our progress has been towards those initiatives.
Goal 1:
Diversity Consulting
We are hiring a diversity consulting firm to audit our practices and provide a strategy for improvement across departments, beginning with bias reduction within our hiring and recruiting teams, as well as a deep dive into improving communication and management styles.
Complete
Goal 2:
Diversity Education
Complete a number of staff trainings on diversity, equity, and inclusion.
715 Total Hours
Goal 3:
Support POC Owned Businesses
Do an initial audit of our existing vendors to identify opportunities where we can switch to POC-owned companies.
Complete
Goal 4:
Community Partnerships
Volunteer the expertise of our staff to high-impact partnerships in our community.
295 Total Hours
Our Mission
Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.
Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.
Community + Partnerships
While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.
Learn More About Our Team
Check out our blog to hear more about Terakeet Culture and to hear directly from members of our team about what it's like to work for Terakeet.
#WeAreTerakeet
An inside look at life as an employee. Join us as we build a community of awesome people.
Owned assets are a brand’s platform to tell consumers, employees, and stakeholders who they are and what they stand for.
Owned assets are built upon the typically internal-facing, foundational documents and ideas that brands can call upon to create and optimize their owned assets.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 24
ICYMI Terakeet’s Senior Director of Marketing RJ Licata joined Christoph Trappe to discuss how you can better connect with consumers through reception marketing.
Click the link in our bio to listen now.
#WeAreTerakeet #ReceptionMarketing #ListenNow #OAO #OwnedAssetOptimization #Marketing
May 23
In order to lead with an OAO strategy, it`s important to understand what an owned asset is.
Owned assets are digital brand properties that companies have complete creative and technical control over. They`re the foundation of a brand’s presence in the digital marketplace.
Owned assets present the opportunity for brands to directly connect with consumers, building trust, equity, and authentic relationships without any middleman.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 19
By understanding consumer needs, reception marketing offers an approach that prioritizes providing value to an audience when they`re in need BEFORE they make a purchase.
In turn it earns the trust necessary to make this kind of connection and positions brands as trusted, reliable guides for consumers, regardless of the direction they take.
#OAO #OwnedAsset #ReceptionMarketing #Trust #Marketing #Brands #Connections #OwendAssetOptimization
May 18
Using consumer data to derive insights, reception marketing tunes into the ebb and flow signals of consumers.
Brands can use these signals to understand unique consumer needs and pain points in a given moment of time — then strategically connect with them through content optimized to solve their problems.
Curious to know more? Click the link in our bio to see how it works.
#ReceptionMarketing #OAO #OwnedAssets #CustomerConnection #OwnedAssetFirst #Marketing #Brand
May 17
Check out our very own CTO & Co-Founder Pat Danial on The Jake Dunlap Show podcast!
Check it out to learn how Pat, along with the team, took Terakeet to a new level by creating an environment where employees felt involved and motivated to push forward and innovate.
Click the link in our bio to listen now!
May 16
For almost a century, brands have relied heavily on interruption and permission marketing strategies to reach target audiences.
However, today’s consumers no longer respond to intrusive marketing tactics, and they want more value upfront.
The modern digital marketplace requires a new approach.
#ReceptionMarketing #OAO #DigitalMarketing #OwnedAssets #OwnedAssetOptimization #Audience
May 15
In addition to the work of being a mom, over 72% of US mothers participate in the labor force.
There are many moms who help make the Terakeet team what it is — that`s why we`re proud to highlight a few today.
On this Mother`s Day we`d like to say thank you for all you do in the office and at home.
#HappyMothersDay #MomsAtWork #RemoteWork #MomsWhoMakeItHappen #WeAreTerakeet
May 14
The MACH-6 is a visualization tool and organizational framework to help brands realize the massive opportunity of Owned Asset Optimization.
Once a brand has optimized assets meeting real consumer needs, and delivering value to their audience, building customer relationships becomes all but guaranteed.
The MACH-6 is where your transformational strategy begins ...
May 12
As previously touched on, assets are divided into the following categories, from least to greatest degree of control: leveraged assets, managed assets, and owned assets.
Swipe right to see what each of these categories mean for you and your brand.
#OAO #MACH6Explained #MACH6 #ReceptionMarketing #OwnedAssets #OwnedAssetOptimization
May 11
The MACH-6 is organized based on a scale of controllability — the closer an asset or channel is to the base of the Mach-6, the more control a brand has over it.
Degree of control is how much you can control the message, content, and experience associated with your brand.
Swipe right to see what the spectrum looks like.
#OAO #MACH6 #MACH6Explained #ReceptionMarketing #OwnedAsset
May 10
Investing in your brand’s owned and managed assets creates a strong brand presence and better outcomes across the otherwise uncontrollable leveraged assets.
By prioritizing owned assets first, brands can better facilitate how their stories get told and where they connect with target audiences. Starting with this foundation, brands increase their control across all marketing assets and channels.
Ready to get started? Click the link in our bio to learn more.
#OAO #OwnedAssetOptimization #OwnedAssets #AssetFirst #Marketing #Brand #MACH6 #MACH6Explained #ReceptionMarketing
May 9
An OAO approach starts with assessing your brand’s entire network of assets and then prioritizing your strategy, leading with your assets first.
The MACH-6 is a tool we developed to help brands successfully do that.
Consider this a starting point to build from, and click the link in our bio to learn how your brand can leverage it to build more meaningful connections with consumers.
#OAO #MACH6explained #MACH6 #OwnedAssets #OwnedAssetOptimization #AssetFirst #ReceptionMarketing
May 8
Owned asset optimization sets the tone, builds brand trust from the jump, and helps influence positive outcomes across the assets you do not own.
Using the assets you fully control to help consumers solve their problems fosters lasting trust and goodwill towards your brand. It pays dividends across less controllable spaces and prioritizes owned assets - increasing control and effectiveness of paid strategies.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 5
OAO is a performance engine, generating demand through consumer connection. It`s a new growth channel for brands that can be forecasted, scaled and leveraged for long-term growth.
**Terakeet’s OAO strategies reduce CPA by 70–90% at scale, while giving lift to all marketing channels.**
As the original OAO company, Terakeet is ready to partner with you to supercharge your owned assets.
Click the link in our bio to learn more.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 4
Struggling to keep up with ever-evolving consumer needs?
A new approach to marketing that prioritizes customer connection is here.
Owned Asset Optimization (OAO) builds a strong foundation of digital assets that help brands tell their story and provide real value to consumers.
Click the link in our bio to learn more.
#OAO #OwnedAssetOptimization #OwnedAssets #AssetFirst #Marketing #Brand
May 3
Understanding consumer behavior is the single most pressing issue for marketers of all industries.
There’s an endless list of what drives customer behavior, but ultimately they fall into three major categories: psychological factors, personal factors, and social factors.
How do you leverage what drives your customers? Click the link in our bio to learn more.
Apr 26
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