Diversity, Equity, and Inclusion

We are creating a Terakeet for every kind of future.

A Terakeet where everyone feels like they belong. Follow along with us as we strive towards progress and do our small part to make technology a truly equitable industry.

Employee Resource Groups

Terakeet is a company made up of truly remarkable and dedicated individuals. As we took a top-down approach to diversifying our company, many team members expressed their interest in being part of the solution. Together, they created a growing number of grassroots, internal identity groups that meet up to discuss progress, address inequities at the employee-level, and to keep everyone accountable to our stated goals and initiatives. In addition, these groups have designated spaces in our inter-office communication platforms where they can connect whenever they want.

LGBTQ+ ’Keeters

BIPOC ’Keeters

Our Mission

Our business goals are tied to a larger mission: to be equitable throughout our organization. This mission is woven into the DNA of who we are as a company.

Cultivating a diverse and inclusive workforce is a top priority for Terakeet. We recognize that the unique perspectives and experiences of a diverse workforce lead to a more dynamic and innovative team culture that allows our people to expand their capabilities and grow their careers.

Lynn Fraas, Chief People Officer

Community + Partnerships

While we have long-held ties to programs and mutual aid efforts in the city of Syracuse, we realized that we would like to expand this effort and develop new partnerships. Here are some exciting organizations we have teamed up with at local and national levels.


An inside look at life as an employee. Join us as we build a community of awesome people.

At Terakeet, our teams work to ensure long-term results. When you join us, you'll collaborate closely with our clients and use our proprietary software to uncover insights, monitor market trends, and build strategies that keep brands ahead of the game.

Are you ready to navigate the digital landscape and join a team that values collaboration and impact?

#WeAreTerakeet #SearchStrategy #BrandIntegrity #CollaborationWins #MarketingJobs
By strategically creating and optimizing owned assets, we ensured the message of a leading mortgage brand reached the right audience when they needed it most. 

These assets not only helped the brand surpass market competitors but also simplified the path to homeownership for thousands of consumers.
Our passion for delivering excellence is fueled by a commitment to our five core values, which guide us every step of the way. 

Learn more about the Terakeet way — where passion meets purpose — and how we help brands make connections that truly matter.
Discover how top brands like Allstate, Progressive, and Liberty Mutual capture consumer attention and drive millions in premiums.

Click the link in our bio to stay competitive with these key insights!
Here, YOU will work among the industry’s top talent and find yourself in an environment that nurtures growth and fosters creativity.

YOUR journey with us is not just about excelling in your role today but about preparing for tomorrow’s opportunities.

Stay connected, keep learning, and become part of our Talent Network. Together, let’s continue shaping the future of marketing. 

Click the link in our bio to explore more and begin your journey with us.
In today’s fast-paced marketing world, it’s tempting to produce quick, AI-generated content. But let’s be honest, this content often feels like it’s missing something — a personal touch that speaks to the consumer.

That’s where owned asset optimization (OAO) comes in.

OAO helps brands create genuine content that builds trust by providing structured, consistent messaging for AI training. This ensures AI produces quality content that aligns with a brand’s voice.

But don't forget — our tests show that AI works best when supporting human writers, not replacing them. 

It’s not just about technology; it’s about making AI work better to form real connections that matter.
Let’s take a moment to cheer for team members who are hitting some major milestones this month! Together, they’ve racked up an impressive 45 years of hard work and dedication here at Terakeet.

Join us in congratulating Bryan Conte, Collin Kohberger, and Jennifer Thornton who have each contributed a decade of expertise and commitment.

And let’s not forget to celebrate the team members who have reached a notable five years with us. Special thanks to Michaela Barone, Jim Plonkey, and Rainie Oet for all your efforts.

Congratulations to each of you on your incredible achievements. Here’s to many more years of success ahead!

#WeAreTerakeet #MonthlyMilestones #DigitalMarketing #WorkWithUs
Are you passionate about innovative data science practices? At Terakeet, we’re transforming the way experts analyze vast amounts of data to build better strategies.

With millions of keywords per client, manual analysis is impractical. As part of our team, you’ll use cutting-edge algorithms to help you extract insights, make more informed decisions, and drive real impact.

We're proud of our team that's shaping the future of data analysis!

#DataScience #Innovation #WeAreTerakeet
To all who have served and to those who continue to serve, we thank you for your sacrifices. Today and every day, we honor your courage and commitment.

In observance of the holiday, our Terakeet offices are closed. 

#MemorialDay #HonorAndRemember #Gratitude #WeAreTerakeet
You can be part of a team that's committed to innovation! 

Join us in making a difference with our suite of in-house technology, designed to improve your efficiency and excellence. 

#WorkWithUs #Innovation #WeAreTerakeet
Behind every success story is a team of dedicated individuals working together to achieve remarkable results.

Be part of a team where your efforts drive an impactful multimillion-dollar boost in monthly revenue for a major finance brand, and help consumers stay financially savvy.

#WeAreTerakeet #MakeAnImpact #CareerOpportunity
See the remarkable growth that owned asset optimization can drive? 👓 Learn how a leading eyewear retailer achieved these incredible results with our help! 

Click the link in our bio to learn more.
When AI emerged, we dove in, experimenting until we found the best ways to integrate it into our technology, strategies, and workflows to support our employees’ expertise.

And we’re not done.

You can be part of a team embracing AI responsibly and practically. 

See how AI makes our work more exciting and effective!
To all our caregivers, your impact is immeasurable and we’re grateful for everything you do. 

#WeAreTerakeet #ThankYou
Discover the Future of Marketing!

Our experts will be sharing how to leverage the signals your consumers are sending and embrace owned asset optimization as the next big leap in your approach to marketing. 

Don’t miss out on this transformative opportunity! Connect with Terakeet and redefine your brand's success. See you in Chicago! 🌆

#Terakeet #CMOAssembly #ConsumerInsights #DigitalMarketing #RevenueGrowth
A clear mind is essential for staying innovative, creative, and fulfilled. When we're balanced and focused, we truly shine. That's why we believe it's so important that our team takes care of their mental health.

In honor of #MentalHealthAwarenessMonth, we're celebrating some of the ways our team members unwind and stay fresh.
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