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Owned assets are a brand’s platform to tell consumers, employees, and stakeholders who they are and what they stand for.
Owned assets are built upon the typically internal-facing, foundational documents and ideas that brands can call upon to create and optimize their owned assets.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 24
ICYMI Terakeet’s Senior Director of Marketing RJ Licata joined Christoph Trappe to discuss how you can better connect with consumers through reception marketing.
Click the link in our bio to listen now.
#WeAreTerakeet #ReceptionMarketing #ListenNow #OAO #OwnedAssetOptimization #Marketing
May 23
In order to lead with an OAO strategy, it`s important to understand what an owned asset is.
Owned assets are digital brand properties that companies have complete creative and technical control over. They`re the foundation of a brand’s presence in the digital marketplace.
Owned assets present the opportunity for brands to directly connect with consumers, building trust, equity, and authentic relationships without any middleman.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 19
By understanding consumer needs, reception marketing offers an approach that prioritizes providing value to an audience when they`re in need BEFORE they make a purchase.
In turn it earns the trust necessary to make this kind of connection and positions brands as trusted, reliable guides for consumers, regardless of the direction they take.
#OAO #OwnedAsset #ReceptionMarketing #Trust #Marketing #Brands #Connections #OwendAssetOptimization
May 18
Using consumer data to derive insights, reception marketing tunes into the ebb and flow signals of consumers.
Brands can use these signals to understand unique consumer needs and pain points in a given moment of time — then strategically connect with them through content optimized to solve their problems.
Curious to know more? Click the link in our bio to see how it works.
#ReceptionMarketing #OAO #OwnedAssets #CustomerConnection #OwnedAssetFirst #Marketing #Brand
May 17
Check out our very own CTO & Co-Founder Pat Danial on The Jake Dunlap Show podcast!
Check it out to learn how Pat, along with the team, took Terakeet to a new level by creating an environment where employees felt involved and motivated to push forward and innovate.
Click the link in our bio to listen now!
May 16
For almost a century, brands have relied heavily on interruption and permission marketing strategies to reach target audiences.
However, today’s consumers no longer respond to intrusive marketing tactics, and they want more value upfront.
The modern digital marketplace requires a new approach.
#ReceptionMarketing #OAO #DigitalMarketing #OwnedAssets #OwnedAssetOptimization #Audience
May 15
In addition to the work of being a mom, over 72% of US mothers participate in the labor force.
There are many moms who help make the Terakeet team what it is — that`s why we`re proud to highlight a few today.
On this Mother`s Day we`d like to say thank you for all you do in the office and at home.
#HappyMothersDay #MomsAtWork #RemoteWork #MomsWhoMakeItHappen #WeAreTerakeet
May 14
The MACH-6 is a visualization tool and organizational framework to help brands realize the massive opportunity of Owned Asset Optimization.
Once a brand has optimized assets meeting real consumer needs, and delivering value to their audience, building customer relationships becomes all but guaranteed.
The MACH-6 is where your transformational strategy begins ...
May 12
As previously touched on, assets are divided into the following categories, from least to greatest degree of control: leveraged assets, managed assets, and owned assets.
Swipe right to see what each of these categories mean for you and your brand.
#OAO #MACH6Explained #MACH6 #ReceptionMarketing #OwnedAssets #OwnedAssetOptimization
May 11
The MACH-6 is organized based on a scale of controllability — the closer an asset or channel is to the base of the Mach-6, the more control a brand has over it.
Degree of control is how much you can control the message, content, and experience associated with your brand.
Swipe right to see what the spectrum looks like.
#OAO #MACH6 #MACH6Explained #ReceptionMarketing #OwnedAsset
May 10
Investing in your brand’s owned and managed assets creates a strong brand presence and better outcomes across the otherwise uncontrollable leveraged assets.
By prioritizing owned assets first, brands can better facilitate how their stories get told and where they connect with target audiences. Starting with this foundation, brands increase their control across all marketing assets and channels.
Ready to get started? Click the link in our bio to learn more.
#OAO #OwnedAssetOptimization #OwnedAssets #AssetFirst #Marketing #Brand #MACH6 #MACH6Explained #ReceptionMarketing
May 9
An OAO approach starts with assessing your brand’s entire network of assets and then prioritizing your strategy, leading with your assets first.
The MACH-6 is a tool we developed to help brands successfully do that.
Consider this a starting point to build from, and click the link in our bio to learn how your brand can leverage it to build more meaningful connections with consumers.
#OAO #MACH6explained #MACH6 #OwnedAssets #OwnedAssetOptimization #AssetFirst #ReceptionMarketing
May 8
Owned asset optimization sets the tone, builds brand trust from the jump, and helps influence positive outcomes across the assets you do not own.
Using the assets you fully control to help consumers solve their problems fosters lasting trust and goodwill towards your brand. It pays dividends across less controllable spaces and prioritizes owned assets - increasing control and effectiveness of paid strategies.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 5
OAO is a performance engine, generating demand through consumer connection. It`s a new growth channel for brands that can be forecasted, scaled and leveraged for long-term growth.
**Terakeet’s OAO strategies reduce CPA by 70–90% at scale, while giving lift to all marketing channels.**
As the original OAO company, Terakeet is ready to partner with you to supercharge your owned assets.
Click the link in our bio to learn more.
#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
May 4
Struggling to keep up with ever-evolving consumer needs?
A new approach to marketing that prioritizes customer connection is here.
Owned Asset Optimization (OAO) builds a strong foundation of digital assets that help brands tell their story and provide real value to consumers.
Click the link in our bio to learn more.
#OAO #OwnedAssetOptimization #OwnedAssets #AssetFirst #Marketing #Brand
May 3
Understanding consumer behavior is the single most pressing issue for marketers of all industries.
There’s an endless list of what drives customer behavior, but ultimately they fall into three major categories: psychological factors, personal factors, and social factors.
How do you leverage what drives your customers? Click the link in our bio to learn more.
Apr 26
At Terakeet, we have strong opinions about work:
- Work should be about more than punching a clock.
- An office should be more than a cool space and fancy equipment.
- And coworkers should be much more than just the people you work with.
See how we’re making that happen.
Follow @Terakeet to get a feel for Terakeet life in and out of the office, and join us as we build a community of awesome people.
This is Where You Should Be
My favorite memory at Terakeet is my first field day. I remember wanting to win at tug-of-war so bad and pulling so hard, and then looking back at all of my teammates, and they were trying as hard, if not harder than I was, pulling that rope, and I thought, ‘Yep, these are my people. This is where I should be.’