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#WeAreTerakeet
An inside look at life as an employee. Join us as we build a community of awesome people.
Terakeet is thrilled to be participating in the CMO Network Event this year which brings together top leaders in Marketing, Communications, Digital and Engagement from the largest global enterprises.
If you`re attending, join us for an exclusive workshop on driving predictable growth with owned brand assets, led by Sr. Marketing Director RJ Licata and Enterprise Partner Mike Tracy. The workshop is happening Sept 13th at 12:40 p.m.
We hope to see you there! 🙌
#CMONetwork #BoostYourBrand #OAO
Sep 12
Terakeet Co-Founder and CEO Mac Cummings says the foundation of what we do is rooted in the value we bring to the market, the problems we aim to solve, and the impact we aspire to create as `builders.`
🎙️ Tune in to @TheLifeBlood podcast to learn about Terakeet`s origins and what sets us apart.
Click the link in our bio to listen now!
Sep 11
Terakeet invests in our employee`s futures and strives to recognize their dedication. On #National401kDay, we`re sharing an inside look at our retirement offering.
Through our partnership with John Hancock, we provide eligible employees with a 401(k) with a company match up to 5%. We also allow for both Pre-tax and Roth contributions.
Additionally, our flexible spending and health spending accounts are here to simplify the management of medical and childcare expenses.
Sep 8
Exciting news for November! We`re proud sponsors of Reuters Events: Strategic Marketing 2023 in NYC. 🌟
Join us at #SM23, the global platform for marketing leaders, as we discuss real-world examples that will impact your marketing strategy for 2023 and beyond.
Click the link in our bio to learn more!
Sep 7
Terakeet has been working to honor the memory of our cherished former colleague Marc Murray since 2015 with the annual Marc Murray Award. A beloved early member of our team, Marc bravely battled leukemia before his passing in 2011.
In keeping with our tradition of celebrating Marc`s legacy, we`re proud to support the Leukemia & Lymphoma Society`s Light the Night Walk. This month, we`re remembering Marc and raising awareness about blood cancers and their early warning signs. Join us in our mission to end these diseases. 🕯️🎗️ #MarcMurrayAward #LightTheNight
Sep 6
We hear our own Sr. Director of Marketing RJ Licata loud and clear!
RJ shares his insights on reception marketing, from understanding your customers to gauging its impact, in The Fast Mode.
Discover more by clicking the link in our bio, and don`t forget to check out their revamped front page, It’s never looked better in our opinion 😉.
Sep 5
Elon Musk`s Twitter shift has made many marketers who rely on the channel uncertain of the platform`s future role in their strategy.
💡So here`s a smart strategy: begin by investing in a network of tailored assets that speak directly to your audience first. Think websites, blogs, and email lists. Doing so allows you to stay nimble, have full control over how you connect across different platforms and allows your social platforms to be amplified by the content you already own.
🔗 in bio for more.
Aug 29
Terakeet Co-Founder and CTO Pat Danial recently spoke to @allisonkummers on the @disruptiveceonation podcast and stressed the importance of investing in your owned assets to meet consumer needs and drive returns.
“If we can bring the brand into a position where they’re answering the questions directly, we’re servicing both sides of the house. We’re building trust earlier on but then we’re also doing it in a predictable way where we can measure performance and ROI for the brand team as well.”
Click the link in our bio to hear the entire podcast.
Aug 24
Unlike traditional methods, OAO shifts the spotlight onto your brand`s owned assets, harnessing the power of consumer behavior to boost optimization and connections.
This "virtuous cycle" of optimizing owned assets not only boosts your market share but also lays a solid foundation for other marketing avenues to thrive.
Discover how this game-changing strategy can transform your brand. Link in bio for more.
Aug 21
Generating buzz doesn’t automatically create bottom line impact. In fact, sometimes more attention can reveal both positive and negative aspects of a brand`s reputation.
So can a media frenzy be enough to sustain long-term success? Click the link in our bio to read what we uncovered in our latest brand analysis email series.
Aug 18
This spring, Terakeet employees attended Reuters Strategic Marketing conference in San Diego. For Sr. Marketing Strategist Caroline Withers, it was a welcomed opportunity.
"I’m incredibly grateful for the opportunity to learn from this group of people and get valuable first-hand experience of the ways industry experts interact with our work."
Learn more about Caroline`s experience in the link in our bio.
Aug 17
To fully leverage the power of SEO, Digital Marketing Analyst @JonasSickler says it`s imperative to adopt a strategic and unwavering approach, establishing a robust foundation for your strategy.
Discover valuable insights from Jonas on enhancing search engine rankings through content optimization in the @wpengine mini webinar series. Click the link in our bio to learn more.
Aug 14
Real consumer connection is critical for brands. That often means moving away from traditional marketing strategies. According to Terakeet’s Chief Revenue Officer Shannon Reedy:
“[Permission Marketing] is still not allowing us to meet our consumers where they’re at, to make meaningful connections, and to really establish credible brand trust with our consumers.”
Hear more from Shannon on why the move from channel to consumer-first allows brands to better identify and understand when, where, and how to connect.
Click the link in our bio to listen to the entire Reuters Strategic Marketing presentation.
Aug 1
Terakeet`s core values: Teamwork, Grit, Excellence, Partnership, & Impact embody who we are. When our employees demonstrate these values we strive to acknowledge their excellence through peer-to-peer and manager feedback.
Today we`re recognizing some of the unique ways our employees have cashed in on their hard work! Swipe right to check it out! #WeAreTerakeet
Jul 31
At Terakeet, we have strong opinions about work:
- Work should be about more than punching a clock.
- An office should be more than a cool space and fancy equipment.
- And coworkers should be much more than just the people you work with.
See how we’re making that happen.
Follow @Terakeet to get a feel for Terakeet life in and out of the office, and join us as we build a community of awesome people.
This is Where You Should Be
My favorite memory at Terakeet is my first field day. I remember wanting to win at tug-of-war so bad and pulling so hard, and then looking back at all of my teammates, and they were trying as hard, if not harder than I was, pulling that rope, and I thought, ‘Yep, these are my people. This is where I should be.’