Open Positions

Client Lead, Content

Content  |  Remote or Syracuse

Summary

Terakeet is the preferred enterprise partner for Fortune 500 brands seeking online business growth. We’re also an employee-first organization — meaning we believe our most valuable asset is our people. That’s why we’re committed to hiring top talent and providing continuous career growth, stability, and fulfillment to our employees. Our 20+ years of success is a direct result of our team’s commitment to integrity, entrepreneurship, and collaboration.

Why Terakeet?

We believe you should work to live and not live to work. Our flexible hours and remote work opportunities allow our employees to create a work schedule that fits into their life. We also offer other competitive work-life benefits, including 100% fully paid medical premiums, 12 weeks of fully paid parental, family, or medical leave, generous PTO, Employee Assistance Programs, and matched retirement planning. Terakeet’s culture supports employees as people first, while also producing the best results for our customers and promoting community advancement.
 

Overview: 

The Content Strategy Lead is a high-performing Individual Contributor who creates and guides the creation of a content strategy to achieve OKRs, exceeds client expectations, and promotes ongoing craft development. 

As a Subject Matter Expert (SME) of Content, this person will create a customized content strategy, growth or risk, for the account and oversee its performance for the duration of the program. This role is a step up from a Senior IC, but the responsibilities will be similar (higher volume + more complexities). 


Responsible For: 

  • Owns the monthly outputs in the Account Review Workbook for content. Routinely evaluates the success of publication-to-date, and ensures it meets projected Key Result expectations
  • Participates in the account’s Leadership Charter to ensure the cross-discipline collaboration required for peak account performance. The content chair is responsible for ensuring the customer's voice is brought to life in a way that demonstrates expertise, is appropriate to the brand, and capitalizes on the identified search opportunity
  • Work with Tech SEO Director to develop a strategy that meets SEO objectives as well as fits customer’s brand goals
  • Create content strategy artifacts based on client need and program type, either Growth or Risk, with support from Sr. Content Specialist(s) 
  • Set standards for customer work, assist in QA for copy production to ensure OKR achievement
  • Identifies successes and improvements needed to previously published content
  • Acts as a subject matter expert on client’s brand and category, in order to customize a content strategy
  • Delegates work amongst self and other team members with a bigger picture of all the work within the account
  • Act as a mentor for the account’s content team, and identifies opportunities for improvement or areas of weakness that should be addressed
    • This information should be shared with the Content Manager, who will then be responsible for providing on-the-job training to improve performance and raise the quality of the work to TK standards
  • Own the brand voice story for our clients across all channels maintaining consistency
  • Stays current on content marketing best practices and techniques, as well as all trends relating to the clients' category in order to strategize on effective and engaging web content
  • Represent content in milestone client-facing meetings (program presentations, QBRs, upsells, etc.)
  • Ensures we align work with current SOWs - ensuring that all deliverables referenced in the SOW are managed/supported with the appropriate briefs, abstracts, etc. 
  • Actively involved in pursuing new work with existing clients as well new business
  • Regularly presenting to clients and involved in upsells

 

Key Competencies 

  • Customer Service Orientation: Leads others to astonish customers. Builds long-term customer partnership and sees individual transactions in context. Anticipate customer needs
  • Bias for Action: Uses energy and expertise to effectively influence people. Focuses on timely execution. Anticipates next step/phase
  • Ownership/ Accountability: Leads/coaches others in meeting their commitments (as a mentor). Creates a high-expectation environment by developing and meeting challenging goals. Takes appropriate initiative. Develops and rewards a "personal ownership" environment.  Assign and clearly communicate ownership
  • Implementing Vision: Enlists the talents of others to help meet objectives. Gives sufficient autonomy to exercise individual judgment. Sets deadlines, measures, and monitors progress towards completion of activity. Creates passion within groups
  • Attain Greatness Through People: Promotes collaborative environment, and contributes to an environment where everyone can succeed. Actively confronts barriers to individual and team effectiveness. Lets others know in a straightforward manner how well they have performed (in a mentorship capacity, not through a formal performance review). Must have proven capabilities/abilities for leading/coaching
  • Corporate Citizenship: Actively collaborates and shares information across teams. Looks for opportunities to contribute outside of immediate team
  • Business Results: Delivers premium business. Consistently operates business within a target range. Creates a quality environment. Focuses on the 20% of activity that will drive 80% of the results
  • Individual Development: Is inquisitive; stays up-to-date on industry trends and developments. Facilitates professional development discussions with Associate Director 

Additional Requirements/Must Haves

  • Familiarity with target audiences and how to create content for specific audiences; and ability to create comprehensive content strategies across the user journey
  • Demonstrated experience working with clients in complex industries – i.e. financial services, fintech, healthcare, technology, etc.
  • Strong desktop research skills and/or experience with customer research data
  • Ability to manage and pivot thinking across multiple accounts in different verticals
  • Agency experience preferred but not required
  • A mix of B2B and B2C experience preferred but not required 
  • Content marketing experience preferred but not required

EEO Statement

Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.  

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