Who We Are

Terakeet’s identity goes beyond business — it’s about authentic and meaningful connections. Genuine partnership and a foundation of shared values allow our organization to continually achieve greatness.

By building a team of skilled, adaptable and hardworking experts, we create an environment where innovation thrives and collective efforts propel us forward.

A group of four people laughing at work.

Our mission & purpose

We bring together brands and their audience to make connections that matter.

Our values

Our passion for delivering results is driven by a deep commitment to our five core values.

Teamwork

We believe in having each other’s backs.

Grit

We believe our underdog mentality gives us an edge.

Excellence

We believe we have something to prove to ourselves and the world.

Partnership

We believe transparency and accountability build trust.

Impact

We believe data-driven insights unlock best-in-class user experience.

Our story

Terakeet has always been about meaningful connection — starting the moment Mac Cummings and Pat Danial co-founded the company in a Cornell University dorm room.

Since 2001, Terakeet has continually evolved to meet the needs of Fortune 500 brands and deliver award-winning results. In that time, we’ve experienced remarkable growth, expanding our team to nearly 300 employees.

Today, Terakeet continues to redefine excellence and push the boundaries of innovation as the first owned asset optimization (OAO) company.

Learn More About the Terakeet Story

Timeline of Terakeet events from 2001–2023. It includes key events like our founding, establishing ERGs, and launching OAO as a new marketing category.

Our culture

In the words of our people:

“We value teamwork and have built our own community where we come together across multiple skills and backgrounds to achieve common goals. I have had the privilege of working alongside talented and passionate colleagues who have challenged and inspired me to continuously improve.”

— Enterprise Partner

“Terakeet is more than a company and more than an employer. It’s a support system and an exciting environment of growth and collaboration. At Terakeet, I feel challenged, loved, and supported by some incredible individuals. I’m so thankful to have found a place where I can thrive and help others do the same.”

— Content Manager

“My interpretation of the Terakeet culture is to be innovative and work hard while supporting everyone around you and being supported by them in turn.”

— Sr. Digital Content Specialist

“I’ve gotten the opportunity to work on exciting projects that I’m passionate about and take ownership. I’ve worked with so many smart and creative people who help me improve every day.”

— Content Manager

“Between mentorship and the strong support and knowledge sharing among teammates, I’ve been able to find the sweet spot between work I love, the work I’m good at, and the work I’m doing.”

— Recruitment Marketing Specialist

“I have had the privilege of working with several different groups at Terakeet, achieving goals through teamwork we had previously thought unreachable.”

— Technical SEO Director

“Every single day, I know I can rely on the people around me to continually find the solutions that deliver the biggest impact for our customers. And as a team, we are always working towards new, creative ways to show and celebrate that impact.”

— SEO Director

“Terakeet’s culture means being surrounded by the most talented people I’ve ever met. The people here are as dedicated to lifting others up and growing as they are to the work itself.”

— SEO Analyst

“Terakeet’s positive company culture fosters a sense of belonging, promotes open communication, and encourages personal growth.”

— Sr. Project Manager

“Terakeet’s culture nurtures existing talents and skills, while enabling the discovery of new ones.”

— Sr. Technical Project Manager

“To me, Terakeet culture is just a desire to do the best we can and always look for ways to improve to be the best we can.”

— Sr. Digital Content Specialist

“To me, Terakeet’s culture is about harnessing every employee’s passion and nurturing it to improve the individual, the company, the industry, and the community.”

— Digital Marketing Analyst