Terakeet is the preferred enterprise partner for Fortune 500 brands seeking online business growth. We’re also an employee-first organization — meaning we believe our most valuable asset is our people. That’s why we’re committed to hiring top talent and providing continuous career growth, stability, and fulfillment to our employees. Our 20+ years of success is a direct result of our team’s commitment to integrity, entrepreneurship, and collaboration.
We believe you should work to live and not live to work. Our flexible hours and remote work opportunities allow our employees to create a work schedule that fits into their life. We also offer other competitive work-life benefits, including 100% fully paid medical premiums, 12 weeks of fully paid parental, family, or medical leave, generous PTO, Employee Assistance Programs, and matched retirement planning. Terakeet’s culture supports employees as people first, while also producing the best results for our customers and promoting community advancement.
The Digital Content Strategist produces and procures content for various online outlets to support customer deliverables. The Digital Content Strategist reports directly to the Digital Content Manager and indirectly to the Project Manager(s) of his/her/their respective customer team(s).
Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:
Creates organic SEO–focused content strategies for brands and/or individuals in a variety of industries.
Produces or procures content for various online outlets such as blogs, websites, and social media as needed to support customer deliverables.
Creates topical recommendations, article outlines, and/or optimizes customer content to capitalize on content opportunities identified by performing keyword research, competitor analysis, content mapping, and other types of content analysis.
Analyzes content for consistency, accuracy, adherence to style and brand standards, and user experience implications.
Revises, edits, and proofreads creative content as needed.
Stays current on digital marketing best practices and techniques for creating effective and engaging web content.
The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Preferred Education, Experience, and Skills
Two or more years of professional work experience in a related role.
Bachelor’s degree in Marketing, Journalism, Communications, English, Public Relations or related field.
Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
Previous experience in writing for the web.
Natural curiosity, strong research skills and enthusiasm for learning about new topics.
Familiarity with SEO and analytics reporting tools, to aid in content strategy and creation.
Basic HTML coding ability and understanding of WordPress and other content management system (CMS) platforms.
A deep understanding of how content can drive cross-channel business value.
Strong critical thinking skills.
Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Maybe you’d like to work here. Maybe you know someone who already does. Or maybe you just stumbled upon us and like what you see so far. Whoever you are, join us as we build a community of awesome people.
Is your brand standing out among the competition? 🔎
Performing a brand audit helps ensure you're getting the most out of your brand strategy. Use our checklist to get your brand audit started, and learn how it can impact your marketing goals in our recent blog post (link in bio)!
Kick-off your marketing career with paid training in digital marketing and SEO. No college degree or experience required!
Terakeet's 12-month Apprenticeship Program includes full benefits and is designed to nurture local Syracuse talent and remove common barriers that keep many people from entering traditional technical and marketing spaces.
Applications are open now through this Friday, May 13th! Click the link in our bio to apply and learn more about the program.
....And another one! 🍾 The Titan Business Awards has awarded Terakeet the Most Innovative Company of the Year gold award! This honor recognizes Terakeet's unique and impactful approach to customer partnerships, driving 12x ROI and 87% lower customer acquisition costs. Terakeet also won gold in last year's Search Engine Marketing category.
This recognition is a direct reflection of the dedication, collaboration, and creative thinking that our team displays every day when working to develop the best strategies for our customers. We couldn't be prouder.
We're thrilled to announce that CEO & Co-Founder Mac Cummings has been named a New York State Finalist in EY's Entrepreneur Of The Year Award! 🥳
This award celebrates business leaders of high-growth companies who demonstrate long-term value and entrepreneurial spirit. Mac is the only business leader with a headquarters outside of Downstate New York.
“Seeing all the ways that Terakeet has grown over the years has been one of the biggest honors of my life," said Mac. "I’m incredibly grateful to the Terakeet team who continues to help bring this shared vision to life and I look forward to our continued growth.”
The state winner will be announced June 22nd — best of luck, Mac!
CEO & Co-Founder Mac Cummings will be speaking at his alma mater Cornell University during Entrepreneurship at Cornell's Celebration conference April 28-29. He'll be joining a lineup of six other business leaders who will speak on their entrepreneurial journeys.
The event is open to people who register in advance. (Register at the link in our bio!)
SEO Analyst Ashish (AJ) Jacob has only been at Terakeet for a year but has already created a reputation based on his focused, innovative work. 💡 Read his thoughts on starting at Terakeet, learning new skills, and finding inspiration in our latest #workplacewisdom blog post (link in bio).
Terakeet has been named the 10th best place to work in New York State in the large company category! 🎉
The award, from Best Companies Group and Rochester Business Journal, was based on our benefits package, company practices, and anonymous employee reviews. This is the fifth year in a row that Terakeet was recognized.
Thank you to our team for continuing to make this such a great place to work!
Today we're recognizing International Transgender Day of Visibility! 🏳️⚧️
It's a day of celebration, but also one of learning and listening to the transgender and gender-nonconforming communities about their experiences and the work that still needs to be done to achieve true equality and justice.
We spoke with Digital Outreach Specialist Avery Elliott about what TDoV means to them, how they celebrate, and what they want others to know about the transgender and gender non-conforming communities. Read their full thoughts on our blog (link in bio)!
This past weekend, the Syracuse City School District honored Terakeet with the 2022 Recognition Award for the financial support that Cause For The ‘Cuse has provided to the Syracuse City School District Educational Foundation. This fund supports the district’s annual education grants program that directly benefits local students and teachers. We thank the district for the award, and couldn’t be more proud to support such an impactful foundation. Visit @syracuseschools to learn more!
Outreach Manager Mike Riccardi
Sr. Content Specialist Carolyn Kelly
Assoc. Director of Outreach Maeve Wood
SEO Analyst Emily Dann
Our BIPOC ERG is diverse, inclusive, respectful, and responsive to the intersectionality of its members. What started out as a Slack channel has evolved into a formalized safe space for employees of color who want to explore and unpack their experiences within Terakeet, advocate for change, and engage in conversations that promote cultural sensitivity and inclusion at work.
Our two ERGs are led by team members who are elected by their respective affinity group. We asked the BIPOC ERG leadership team to share their hopes for the group, which include helping Terakeet become a more inclusive and supportive workforce. Swipe through to read their thoughts, and check out today's blog article to learn more (link in bio)!
We couldn't be prouder of our team for their work in organizing and leading the group and supporting Terakeet in becoming a more equitable organization!
March is National Women's History Month, so we turned it over to some of the women of Terakeet to share why they feel it is important that this month, focused on advocacy, equality, and learning, is observed. Swipe through to read their thoughts!
Today, we'd like to celebrate some of the Terakeet team who have consistently driven impact for both their customers and coworkers — and have been promoted as a result! Congrats to our class of January promotions, thank you for all your hard work! 🎉
Check out our latest blog post to hear from the team about what has helped them grow at Terakeet and their excitement for what's to come (link in bio).
Though our work can be technical in practice, at Terakeet we regularly find connection and collaboration on the teams of people that make up our supportive culture. On this #TeammateTuesday, we're shouting out Digital Content Specialist Malik Gayle for his team-oriented spirit.
"In addition to being an awesome team member, Malik is one of my favorite humans," says Digital Content Manager Aileen Manley. "He is smart, funny, adaptable, kind, and just an absolute joy to be around. Anyone who gets a chance to work with Malik should consider themselves very lucky!"