Editor’s Note
Terakeet is evolving within a new era of business and as it has, we’ve had a chance to reflect on the company’s purpose, mission, and core values. Our original five founding values will always be a part of our history, and we remain committed to the principles, including integrity and invention.
But shifting perspectives of “work” culture, and our company’s growth in new directions, require that our codified beliefs evolve alongside us. Now, we’re excited to share our new mission, purpose, and values and how they reflect the advancement of our organization.
Mission & Purpose
As we transition into a new stage as a company, we’ve found that our previous mission and purpose statements didn’t quite fit our new direction. So, we got to work building statements that better reflect who we are as a business and as a workforce today.
At our core, Terakeet is about building meaningful connections, whether that’s demonstrated through our connections with each other, our customers, and community, or the relationships we help our customers build with their audiences.
Terakeet Values
A while back, we shared how our five original core values shaped our company. However, as we’ve grown as a business and as a team, our guiding principles have also evolved, sparking the need to revisit the question, “What are Terakeet’s core values?”
When faced with this question, it was important for us to step back and truly think about what we want to prioritize in this new era for our business and employment goals.
Having a set of core values is an integral and foundational part of what makes our team successful. They provide a unifying set of ideals that can be tied back to everything we do as an organization.
With this in mind, we built our new set of Terakeet core values:
Each of these values plays an intrinsic role in how we interact day-to-day as employees and partners. Let’s dive a little deeper into each value, why we chose them, and how they’re reflected in what we do every day.
Teamwork: We believe in having each other’s backs
One of the most important aspects of our work environment is the focus we have on teamwork. At Terakeet, any given project pulls in the expertise of individuals from multiple departments and functions to work together toward a common goal.
What makes this core value especially important is the inherent respect and collaboration involved in working as a team. No one person’s ideas are more important than another’s, regardless of their position. In fact, we believe our team’s different ideas and backgrounds are what make our work stronger.
This type of collaboration allows each employee to directly impact the work being done and yields rich, well-rounded results for our clients.
Grit: We believe our underdog mentality gives us an edge
Grit is defined as, “unyielding courage in the face of hardship or danger.” Throughout Terakeet’s two decades in business, we’ve seen our fair share of difficult times. But those times do not define who we are.
Instead, it’s been our ability to weather those storms and come out stronger together that revealed who we truly are as people and as an organization. Our continued courage and resolve, even in the face of hard times, demonstrate our commitment to our customers and each other.
Excellence: We believe we have something to prove to ourselves and the world
Excellence is the beating heart of everything we do as an organization. From our customer interactions, to the efforts we put into creating world-class proprietary technology, the pursuit of excellence breathes life into our daily work.
At Terakeet, excellence means more than just success. It means embracing each new opportunity with an open mind, seizing every chance for growth, and encouraging each other to do so in everything we do.
“Excellence is a building block of successful partnerships with our customers. It fosters trust and allows us to steam ahead toward a common goal. It’s exhibited through the relationships we build, the programs we develop, and the results we realize. As employees, Excellence is what drives all of us to be the best versions of ourselves. Because of Excellence, we’re accountable to each other, our collective growth as teammates, and our pursuit of performance for our customers.”
—Kevin Clay, Sr. Project Manager
Partnership: We believe transparency and accountability build trust
Our commitment to partnership is twofold. As employees and as a company, the ways we work with each other not only drive successful outcomes, but allow us to feel connected to the work we do and the people we’re doing it with.
Additionally, the relationships we build with our customers play a vital role in our mutual success. We treat each customer relationship as a true partnership, leading with honesty, hard work, and collaboration. In doing so, we’re able to instill a deep connection and trust in each of our customers, and better drive meaningful business outcomes.
Impact: We believe data-driven insights unlock best-in-class user experience
At the end of the day, everything we do ties back to impact — the ways our actions impact each other, how our work impacts customer success, and the impact we, as individual employees, have on how Terakeet drives forward.
Our success is built on creating informed, meaningful relationships with our customers that allow them to create important connections with their audience. Our ability to drive real-world impact with our data-driven strategies is crucial for our growth and that of our customers.
We’re so excited to continue executing our mission, purpose, and values and bringing them into the forefront of what we do each day. By focusing on teamwork, grit, excellence, partnership, and impact, we’re able to facilitate growth and success for our clients and employees alike.
