Who We Are

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About Us

Terakeet’s identity goes beyond business — it’s about authentic and meaningful connections. Genuine partnership and a foundation of shared values allow our organization to continually achieve greatness.

By building a team of skilled, adaptable and hardworking experts, we create an environment where innovation thrives and collective efforts propel us forward.

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Our mission & purpose

We bring together brands and their audience to make connections that matter.

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Our values

Our passion for delivering results is driven by a deep commitment to our five core values.

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Teamwork

We believe in having each other’s backs.

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Grit

We believe our underdog mentality gives us an edge.

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Excellence

We believe we have something to prove to ourselves and the world.

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Partnership

We believe transparency and accountability build trust.

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Impact

We believe data-driven insights unlock best-in-class user experience.

Our story

Terakeet has always been about meaningful connection — starting the moment Mac Cummings and Pat Danial co-founded the company in a Cornell University dorm room.

Since 2001, Terakeet has continually evolved to meet the needs of Fortune 500 brands and deliver award-winning results. In that time, we’ve experienced remarkable growth, expanding our team to nearly 300 employees.

Today, Terakeet continues to redefine excellence and push the boundaries of innovation as the first owned asset optimization (OAO) company.

Learn More About the Terakeet Story
Timeline of Terakeet events from 2001–2023. It includes key events like our founding, establishing ERGs, and launching OAO as a new marketing category.

Our place in the industry

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Define your career with Terakeet

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