Why Syracuse

Since day one, Terakeet has called Armory Square home.

A thriving downtown and aspiring tech hub features unique restaurants, bars and eclectic shops available to you from Monday lunch break to Friday happy hour.

Dynamic Community – No Matter the Season

Between the New York State Fair, the Taste of Syracuse festival and the beaches, lakes, hiking trails and skiing opportunities surrounding the city, Syracuse offers plenty of entertainment all year round.

Family-Friendly Location

The economical cost of living, nationally ranked high schools and easy access to the suburbs make Syracuse the picture-perfect place to call home.

Our diverse community lets you enjoy the best of city living with a small-town feel in Syracuse.

Passionate Local Fanbases

Syracuse plays host to great sports teams, and Terakeet’s sports fans enjoy Syracuse University’s national athletics programs, Mets AAA baseball and Crunch AAA hockey.

The Perfect Size

New York City and Boston are great, but living there, you can get lost. Syracuse is sample size. It’s a city with everything in close proximity – from underground music and art to great food, all within walking distance. And you feel like a significant part of the community.

That’s what I love about Syracuse. It’s where I feel most at home.

Abigail Welles, Digital Content Specialist

The Perfect Balance

Syracuse is a hidden gem — we have great local farmers, so you can eat fresh all the time. You can go to the farmers’ market and buy local produce. You can support local breweries. You can have that urban setting in the downtown area, and then you can go 10 minutes east to hike in Green Lakes or 45 minutes to Ithaca Falls. You’re not confined to the city as you would be in bigger metro areas, and for me, that is a perfect balance.

Brian Quoss, Design Director

Green Lakes State Park

The Perfect Distance

Syracuse lies only four hours from Boston, NYC, Toronto and Philadelphia for short weekend trips or vacations.


An inside look at life as an employee. Join us as we build a community of awesome people.

Owned assets are a brand’s platform to tell consumers, employees, and stakeholders who they are and what they stand for. 

Owned assets are built upon the typically internal-facing, foundational documents and ideas that brands can call upon to create and optimize their owned assets. 

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
ICYMI Terakeet’s Senior Director of Marketing RJ Licata joined Christoph Trappe to discuss how you can better connect with consumers through reception marketing. 
Click the link in our bio to listen now. 

#WeAreTerakeet #ReceptionMarketing #ListenNow #OAO #OwnedAssetOptimization #Marketing
Search intent is maybe the single most accurate type of consumer behavior data brands can leverage.

Imagine the power your brand can harness from this always-on focus group, giving you data across billions of searches.
In order to lead with an OAO strategy, it's important to understand what an owned asset is. 

Owned assets are digital brand properties that companies have complete creative and technical control over. They're the foundation of a brand’s presence in the digital marketplace. 


Owned assets present the opportunity for brands to directly connect with consumers, building trust, equity, and authentic relationships without any middleman.

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
By understanding consumer needs, reception marketing offers an approach that prioritizes providing value to an audience when they're in need BEFORE they make a purchase. 

In turn it earns the trust necessary to make this kind of connection and positions brands as trusted, reliable guides for consumers, regardless of the direction they take. 


#OAO #OwnedAsset #ReceptionMarketing #Trust #Marketing #Brands #Connections #OwendAssetOptimization
Check out our very own CTO & Co-Founder Pat Danial on The Jake Dunlap Show podcast!

Check it out to learn how Pat, along with the team, took Terakeet to a new level by creating an environment where employees felt involved and motivated to push forward and innovate.

Click the link in our bio to listen now!
For almost a century, brands have relied heavily on interruption and permission marketing strategies to reach target audiences.

However, today’s consumers no longer respond to intrusive marketing tactics, and they want more value upfront. 
The modern digital marketplace requires a new approach.

#ReceptionMarketing #OAO #DigitalMarketing #OwnedAssets #OwnedAssetOptimization #Audience
Owned asset optimization sets the tone, builds brand trust from the jump, and helps influence positive outcomes across the assets you do not own. 

Using the assets you fully control to help consumers solve their problems fosters lasting trust and goodwill towards your brand. It pays dividends across less controllable spaces and prioritizes owned assets - increasing control and effectiveness of paid strategies.

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
OAO is a performance engine, generating demand through consumer connection. It's a new growth channel for brands that can be forecasted, scaled and leveraged for long-term growth.

**Terakeet’s OAO strategies reduce CPA by 70–90% at scale, while giving lift to all marketing channels.**

As the original OAO company, Terakeet is ready to partner with you to supercharge your owned assets. 

Click the link in our bio to learn more.

#OAO #OwnedAssetOptimization #OwnedAsset #Brands #Marketing #AssetFirst
Struggling to keep up with ever-evolving consumer needs?
A new approach to marketing that prioritizes customer connection is here. 
Owned Asset Optimization (OAO) builds a strong foundation of digital assets that help brands tell their story and provide real value to consumers. 
Click the link in our bio to learn more. 

#OAO #OwnedAssetOptimization #OwnedAssets #AssetFirst #Marketing #Brand
Keep your eyes peeled and your inbox refreshed! We've got big news coming ... 👀
Understanding consumer behavior is the single most pressing issue for marketers of all industries.

There’s an endless list of what drives customer behavior, but ultimately they fall into three major categories: psychological factors, personal factors, and social factors.

How do you leverage what drives your customers? Click the link in our bio to learn more.
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What’s not to love?

Still not convinced Syracuse is a great place to live and work? See more of the city happenings at VisitSyracuse.com.

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