We think work should be a place to connect, collaborate, learn and grow — a place where you can stake your claim and make a difference. And we believe the best work is done when people feel like they are a part of something greater. We are Terakeet.

Digital Content Strategist

Content  |  Remote or Syracuse

About Terakeet

Terakeet is an enterprise search engine optimization company that leverages 20+ years of expertise and our best-in-class proprietary technology to earn significant organic search engine visibility and brand reputation protection for Fortune 500 companies and other global brands.


The Digital Content Strategist produces and procures content for various online outlets to support customer deliverables. The Digital Content Strategist reports directly to the Digital Content Manager and indirectly to the Project Manager(s) of his/her respective customer team(s).

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

  • Creates organic SEO–focused content strategies for brands and/or individuals in a variety of industries.
  • Produces or procures content for various online outlets such as blogs, websites, and social media as needed to support customer deliverables.
  • Creates topical recommendations, article outlines, and/or optimizes customer content to capitalize on content opportunities identified by performing keyword research, competitor analysis, content mapping, and other types of content analysis. 
  • Analyzes content for consistency, accuracy, adherence to style and brand standards, and user experience implications.
  • Revises, edits, and proofreads creative content as needed.
  • Stays current on digital marketing best practices and techniques for creating effective and engaging web content.

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. 

Preferred Education, Experience, and Skills

  • Two or more years of professional work experience in a related role.
  • Bachelor’s degree in Marketing, Journalism, Communications, English, Public Relations or related field.
  • Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
  • Previous experience in writing for the web.
  • Natural curiosity, strong research skills and enthusiasm for learning about new topics.
  • Familiarity with SEO and analytics reporting tools, to aid in content strategy and creation.
  • Basic HTML coding ability and understanding of WordPress and other content management system (CMS) platforms.
  • A deep understanding of how content can drive cross-channel business value.
  • Strong critical thinking skills.

EEO Statement

Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. 

Maybe you’d like to work here. Maybe you know someone who already does. Or maybe you just stumbled upon us and like what you see so far. Whoever you are, join us as we build a community of awesome people.

Life At Terakeet


An inside look at life as an employee. Join us as we build a community of awesome people.

Instagram post 17986849159307766 This week, our team attended a virtual event honoring the Best Places to Work in Central New York. Terakeet was named 3rd on this year's list among companies with 100+ employees! A huge thank you to our employees and to @cnybj + @bizeventz for organizing another fantastic event. Congratulations as well to our fellow employers in the area for continuing to attract top talent to CNY - see the link in our bio for more! #WeAreTerakeet 🥳
Instagram post 18044741332266149 Our content team has been growing by leaps and bounds! Each strategist that joins the Tera-team drives value for our clients with a wealth of knowledge that makes our company stronger.⠀
This week, we sat down with three 'Keeters in our content department to talk about their must-read books, favorite literary voices, and what it takes to make great content. Click the link in our bio for the full interview (and to get some great reading recommendations)! #WeAreTerakeet⠀
Pictured: Alicia Riehle, Digital Content Strategist
Instagram post 17898842701576633 Terakeet's leadership team has been extremely flexible and agile during this period of extended remote work.⠀
We're continuing to evolve alongside industry trends and are excited at all the possibilities a distributed workforce brings us! Read more from Rachel Collins (Recruiter) on her journey from skeptic to remote work mentor, and explore career opportunities (both remote and physical) at the link in our bio. #WeAreTerakeet
Instagram post 17853968291245456 The lifelong debate among coffee fans continues: cold or hot? Well, Ryan Maxson (Recruiter) will take his cup of joe ice cold. ❄️ Read on for a little more insight from Ryan on this #MugshotMonday, fueled by caffeine:⠀
"I like to start my day by grabbing a cold brew and exploring the area. Taking a walk in the morning helps me feel energized and motivated." #WeAreTerakeet 💚
Instagram post 17941166389389422 Cooper the Golden says, "What, no breakfast pizza today?" 😲 Happy Friday, everyone! #WeAreTerakeet ⠀
📸: Becca Shepard, Digital Marketing Specialist
Instagram post 17852338817276964 After virtually connecting with Caroline Withers (Senior Digital Outreach Specialist, Team Lead) for this month's #WorkplaceWisdom feature, she shared that it is important to "Get outside, and adventure the local spots!" if you are new to Syracuse or looking to explore the area. Some of her favorites are Green Lakes State Park, Tinker Falls, and Highland Forest.⠀
She also reflects on the importance of networking and building connections when it comes to personal and professional development. Check out the latest Careers blog to read more of Caroline's insights (link in bio). #WeAreTerakeet 💚
Instagram post 17866354058010794 Terakeet recently connected with Dan Saita (Sr. Project Manager) for our September #HumansofTerakeet feature!⁣
There is no doubt that Dan is a go(al)-getter, as one of his bucket list items is to complete a cycling century ride (100 miles!) before the end of the year. Read more about his current obsessions, and some of his coolest/strangest experiences in our latest blog post (link in bio) 😊 #WeAreTerakeet
Instagram post 18065463427246275 Continuous professional growth and development is a major focus of our leadership team! Recently, we rolled out Training Manager roles across our major disciplines (content, technical SEO and outreach). Read some of their thoughts and gain more insight into employee development at Terakeet by clicking the link in our bio! #WeAreTerakeet 💚
Instagram post 17892788497615289 Calling all marketers: Terakeet is hiring for part-time digital marketing specialists! We're excited to officially launch this new position (which includes a comprehensive benefits package!) and bring flexible employment opportunities to even more people.⠀
Visit our openings page for more information (link in bio)! #WeAreTerakeet
Instagram post 17865179615022074 Wishing a warm welcome to Tom Bateman, joining the Tera-team from Texas as an Enterprise Client Partner for our AM team. When out of the (virtual) office, Tom is probably hiking, fishing, or catching the newest Hallmark Christmas movie - do they still release those in August?#WeAreTerakeet 💚😂
Instagram post 17862749600067490 With all the coffee drinkers at Terakeet, it's easy to forget that there are other options out there come #MugshotMonday! Luckily, Mike Gibson (Sr. Digital Outreach Specialist) is here to remind us that for some, tea reigns supreme. ⠀
"Coffee tends to take up a lot of the spotlight at Terakeet, but I'm here to stand up for all the tea drinkers out there! Starting the morning with a cup of tea and some good music is the best way for me to feel relaxed and focused on the day. It might sound risky to let a 3-year-old pick out the records, but he actually has pretty good taste!"⠀
We're going to have to agree with you on this one, Mike! #WeAreTerakeet 💚 🍵 ⠀
Instagram post 17871003931885737 Our most recent remote worker may be new to permanently working from home, but she's no stranger to Terakeet! Maggie Gnadt (Sr. Marketing Specialist) made the move to Seattle less than a month ago after nearly 3 years at our Syracuse office and while we will miss seeing her face-to-face every day, we're so happy we're able to keep amazing talent with us even after a cross country relocation! #WeAreTerakeet 💚⠀
See what Maggie has to say about working remotely and how it has affected her professional life here at Terakeet! 👇⠀
"I feel like I won the workplace lottery in a sense - I have great relationships with my peers even in an entirely virtual setting, awesome benefits that translate to life in a big city and above all I've been able to chase my dreams with the trust and respect of a leadership team that knows I will do my best work, no matter where I am. I am growing as a person and a professional and there's no other place I'd rather accomplish all of that than at Terakeet."
Instagram post 17876338927795839 Our team is growing rapidly, and our job offerings are expanding as well! Celia Brown joins us in the newly created position of Editor-in-Chief at Terakeet. She is a remote employee residing in Philadelphia and her new quarantine hobbies include Peloton, paint pouring, and inflatable pool management. Welcome to the Tera-team, Celia! #WeAreTerakeet 💚
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