Apprenticeship Check-In: One Year Later

Caroline Withers

In late 2020, Terakeet launched the Apprenticeship Program, designed to help build technical and professional skills needed to jumpstart young careers. Our first-class of Digital Marketing and SEO Apprentices began working at Terakeet in January of 2021. After their first year in the program, they were hired on as full-time Digital Outreach Specialists. 

We caught up with them to hear about their experience in the program, what they’ve learned, and what they look forward to in their careers at Terakeet.

Joey Diaz

Joey and his daughter A’maya celebrating on vacation.

What have you learned so far about digital marketing through Terakeet’s Apprenticeship Program? 

I learned that digital marketing is so much larger of an avenue than I could have ever anticipated. What we do day in and day out plays such a vital role in the clients that we work for. 

Has the Apprenticeship Program been different from what you expected? If so, how?

I expected a classroom-style setting— and there were some moments where that was that setting— and also the option and opportunity to learn from Terakeet’s training program and LinkedIn Learning. 

The Apprenticeship Program was so much more of a deep dive into Terakeet and the job. It allowed us to have a more intimate experience with being a Digital Outreach Specialist. 

What’s been your favorite thing about working at Terakeet so far? 

The community vibe of the company, everyone feels like family here!

What’s the best piece of advice/guidance that you’ve gotten over the past year at Terakeet? 

Don’t forget to be creative, it’s easy to be caught in the day-to-day, so remember to constantly reinvent the wheel and think outside the box.

What are you most looking forward to learning in the coming months at Terakeet?

I’m looking forward to learning the full-time responsibilities of being a full-time Digital Outreach Specialist and moving forward in my career at Terakeet!

Anastasia Parks

Anastasia doesn’t just enjoy digital marketing, she also loves the outdoors!

What have you learned so far about digital marketing through Terakeet’s Apprenticeship Program? 

I personally believe that digital marketing is the future. Before Terakeet, I had little to no knowledge about the importance of digital marketing and how it could assist companies digitally all while providing exposure. There are a lot of little things that go into digital marketing, that’s what makes it interesting and effective. 

Has the Apprenticeship Program been different from what you expected? If so, how?

I am the youngest here at Terakeet as far as I know. I was surprised by how respectful, helpful, and kind everyone here is. Not a question I had was left unanswered. I always felt like I had support. Even people who weren’t on my team offered their advice and personal experiences. 

I think that it’s important to include everyone, even if they are not as advanced as you. Terakeet includes everyone and takes interest in their employees’ future. To me, that’s why we are as successful as we are. 

What’s been your favorite thing about working at Terakeet so far? 

I enjoy working with my team, hearing everyone’s ideas and enthusiasm really set the tone here for me at Terakeet. 

A huge motivator for me was our team goals. I really felt that my success was able to help the entire team overall. It made me want to work hard so that we could hit our team goals. Everyone is super supportive of one another and always there to help. It’s nice to be in an environment where I enjoy working. 

What’s the best piece of advice/guidance that you’ve gotten over the past year at Terakeet? 

I’d have to say the best advice I’ve received here at Terakeet so far would be, “Always be looking for ways to change things up if something isn’t working.” That may seem obvious, however, in the case of outreach, it couldn’t be more true. Sometimes our job and the results are out of our control, and how we handle the situation determines our success. If something isn’t working, change it, or meet with someone who could help come up with ideas to do so. 

What are you most looking forward to learning in the coming months at Terakeet?

I am looking forward to gaining more experience and diving into all that Terakeet has to offer. I look to further my business experience and professional character.

Collin Higgins

Outside of work, Collin enjoys hiking and playing music.

What have you learned so far about digital marketing through Terakeet’s Apprenticeship Program? 

I’ve learned that digital marketing is a lot more intricate and complex than I could have imagined. At the same time, broken down into its core components, I find the process of outreach logical and easy to understand. I think this is to the credit of my great Outreach Managers and mentors, as well as everyone who helped me through this journey. 

Has the Apprenticeship Program been different from what you expected? If so, how?

The pandemic has made everything a little different. I expected to be working in the office more, but I love working remotely. In terms of the learning process, it was much more hands-on than I would have thought at first. Not much sitting through lectures. For me, it was the perfect way to learn, far better than anything I could have received in a classroom.

What’s been your favorite thing about working at Terakeet so far? 

The people, unquestionably the people. Everyone is warm and welcoming, I feel connected to my team even when working remotely, the company culture is amazing. 

What’s the best piece of advice/guidance that you’ve gotten over the past year at Terakeet? 

Never be afraid to ask questions. I know it’s simple, but it’s something that we all struggle with at times. At Terakeet, however, people are there to support and help you along the way. No one minds taking time out to answer your questions. Like Mac and Pat say: “No one of us is smarter than all of us.”

What are you most looking forward to learning in the coming months at Terakeet? 

I’m really looking forward to transitioning to a full-time Digital Outreach Specialist, learning more about the company structure, and getting started on building my career here at Terakeet!